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Exaggerated Urban Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The Summer House HIRO Magazine Fashion Story is Youthfully Loud

— August 13, 2013 — Fashion
Oktawia Braun stars in the 'Summer House' HIRO Magazine fashion story. The model beauty is captured by Arkadiusz Jankowski's lens while posing in a series of in-studio portraits that embrace over-the-top styling and colorful props.

Wardrobe stylist Aleksandra Cegielska dresses Oktawia in vibrant garments and accessories with an edgy street vibe. The model pulls off clashing and over-the-top textile combinations and sports a series of bold accessories. These include chunky jewellery pieces and stud-accented baseball caps to name a few.

Moreover, the 'Summer House' HIRO Magazine image series embraces 90s inspired makeup looks by beauty artist Magdalena Giszterowicz who gives Oktawia a fresh face of foundation along with a strong brow and deep and daring violet lips.
Trend Themes
1. Over-the-top Fashion - The trend of exaggerated urban editorials and over-the-top styling presents opportunities for fashion companies to experiment with bold colors, textures, and accessories in their designs.
2. 90s Revival - The 90s inspired makeup looks featured in the Summer House HIRO Magazine fashion story suggest a revival of vintage beauty trends, creating opportunities for beauty brands to reintroduce classic makeup styles with a modern twist.
3. Eclectic Prop Styling - The colorful props used in the Summer House HIRO Magazine image series open up disruptive innovation opportunities for prop-makers and set designers to experiment with unconventional materials and combinations to create visually striking photo shoots.
Industry Implications
1. Fashion - The exaggerated urban editorials trend has immense disruptive innovation potential in the fashion industry, driving experimental designs and bold aesthetics.
2. Beauty - The revival of 90s makeup trends highlighted in the Summer House HIRO Magazine fashion story presents a disruptive innovation opportunity for beauty brands to create bold, daring, and empowering makeup products that cater to the modern consumer.
3. Photography - The eclectic prop styling in the Summer House HIRO Magazine image series presents disruption in the photography industry, paving the way for innovative and visually exciting photo shoot concepts.
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