PLATEAU STUDIO Channels Nostalgic Tokyo for SS22
Taiwanese fashion imprint PLATEAU STUDIO introduces its latest collection designed for the Spring/Summer 2022 season with a focus on Japan as the inspiration. The label taps the help of some friends from Japan to shoot the lookbook for the seasonal range in Shibuya, Tokyo. It takes on a lighthearted perspective and Jerry Chien, brand manager at the imprint talks about the seasonal lookbook.
He states, “On a summer night in Shibuya, street lights, shops, and izakaya signs are always so dazzling. You might find it a little crowded and hot, but not as bad as Taipei. Got out of Shibuya Station, looked at the endless shops, restaurants, and bars, and celebrated the start of the weekend with three or five friends. [...] While still unfulfilled, we walk down the street together. Everyone is heading home in different directions but there was still a short way to go together. This is my favorite Tokyo.”
Image Credit: PLATEAU STUDIO
He states, “On a summer night in Shibuya, street lights, shops, and izakaya signs are always so dazzling. You might find it a little crowded and hot, but not as bad as Taipei. Got out of Shibuya Station, looked at the endless shops, restaurants, and bars, and celebrated the start of the weekend with three or five friends. [...] While still unfulfilled, we walk down the street together. Everyone is heading home in different directions but there was still a short way to go together. This is my favorite Tokyo.”
Image Credit: PLATEAU STUDIO
Trend Themes
1. Nostalgic Streetwear - Opportunity to create streetwear collections that evoke a sense of nostalgia while incorporating contemporary design elements.
2. Regional-inspired Collections - Opportunity to create fashion collections inspired by the culture and aesthetics of specific regions around the world.
3. Collaborations with International Talent - Opportunity for fashion brands to collaborate with talented creatives from different countries to create unique collections and campaigns.
Industry Implications
1. Fashion - Fashion brands can incorporate nostalgic and regional themes into their collections, and collaborate with international talent to stand out in the market.
2. Photography - Photographers can specialize in shooting fashion lookbooks and campaigns for brands targeting specific regions and cultures.
3. Tourism - Brands and photographers can partner with tourist boards to promote destinations by showcasing the culture and fashion of the region in their collections and campaigns.
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