Jose Jimenez Lara's Sugar-Free Sweets Are a Treat for the Eyes
Laura McQuarrie — January 6, 2015 — Lifestyle
References: josejimenezlara & thedieline
Smartbites is a range of sugar-free sweets designed and developed by José Jiménez Lara specifically with adults in mind. As consumers are looking to satisfy both health and indulgence, these premium candies were whipped up as treat for the both the eyes and the tongue.
The sugarless candies are grouped into several different collections, including themes based around safaris, gardens, gemstones, expressions, as well as the styles of famous artists. In addition to being reflected on the surface of each hard candy, these themes are also apparent from the boxes that the sweets are packaged in. To make the collection of candies even more intriguing, each collection has a surprising flavor, such as candies that taste like cocktails, exotic fruits and flowers.
The sugarless candies are grouped into several different collections, including themes based around safaris, gardens, gemstones, expressions, as well as the styles of famous artists. In addition to being reflected on the surface of each hard candy, these themes are also apparent from the boxes that the sweets are packaged in. To make the collection of candies even more intriguing, each collection has a surprising flavor, such as candies that taste like cocktails, exotic fruits and flowers.
Trend Themes
1. Sugar-free Sweets - Opportunity for innovating and expanding the market of sugar-free sweets, catering to health-conscious consumers seeking indulgence.
2. Premium Candy Collections - Opportunity to create unique and visually appealing candy collections with surprising flavors, appealing to adults looking for an elevated candy experience.
3. Themed Packaging - Opportunity to develop themed packaging that reflects the flavors and styles of the candies, enhancing the overall sensory experience for consumers.
Industry Implications
1. Confectionery - Disruptive innovation opportunity for confectionery companies to create and market premium sugar-free sweets targeted at health-conscious adults.
2. Packaging - Opportunity for packaging companies to design themed packaging that aligns with the flavors and themes of premium candy collections.
3. Flavoring and Food Ingredients - Opportunity to develop unique and surprising flavors for sugar-free candy collections, catering to the demand for indulgent yet healthy treats.
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