A Subway Story Reflects on Jared's Weight Battle
Jonathon Brown — February 5, 2013 — Lifestyle
A Subway Story tells the tale of Jared, the Subway spokesperson for over a decade now.
Jared has been the face of Subway for years now, but to show his weight loss wasn't a fluke, they created this follow up commercial. In an effort to find new ways to tell the same story of the same single man who lost over 200 lbs, Subway brought in half a dozen pro athletes to talk about Jared. Together, they tell the story of a man who lost over 200 lbs and kept it off over 15 years. The point of this commercial is to emphasize that Subway sandwiches are part of a healthy lifestyle and can help with weight loss.
This is part of an overall shift in attitudes toward fast food restaurants. People are more health-conscious these days and advertisers are tailoring commercials to play into this preference.
Jared has been the face of Subway for years now, but to show his weight loss wasn't a fluke, they created this follow up commercial. In an effort to find new ways to tell the same story of the same single man who lost over 200 lbs, Subway brought in half a dozen pro athletes to talk about Jared. Together, they tell the story of a man who lost over 200 lbs and kept it off over 15 years. The point of this commercial is to emphasize that Subway sandwiches are part of a healthy lifestyle and can help with weight loss.
This is part of an overall shift in attitudes toward fast food restaurants. People are more health-conscious these days and advertisers are tailoring commercials to play into this preference.
Trend Themes
1. Health-conscious Fast Food - Opportunity to develop and promote healthier menu options in the fast food industry.
2. Athlete Endorsements - Disruptive opportunity to leverage the popularity of professional athletes to promote products and services.
3. Long-term Weight Loss Journey - Opportunity to create marketing campaigns that emphasize sustained weight loss success stories and inspire individuals to achieve their goals.
Industry Implications
1. Fast Food - Potential for fast food chains to innovate and introduce more nutritious menu options to cater to the health-conscious consumer.
2. Advertising - Opportunity for advertisers and marketers to collaborate with athletes for impactful endorsements that resonate with consumers.
3. Weight Loss Programs - Disruptive opportunity to create programs and services that focus on long-term weight loss maintenance and support.
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