Subway is Launching a New Subway Series Featuring 12 New Sandwiches
Katherine Pendrill — July 6, 2022 — Marketing
References: chewboom
If you're growing a little tired of your go-to Subway order, get ready because the sandwich chain just announced the launch of a new Subway Series that features 12 all-new signature sandwiches.
Officially launching on Tuesday, July 5, 2022, the new Subway Series builds on the success of last year's Eat Fresh Refresh campaign, which saw the introduction of more than 20 new and refreshed ingredients. The newest Subway Series s divided into four categories with three sandwiches in each. First up there is a whole lineup of Cheesesteaks, which include options like The Philly and The Outlaw. Second, there's the Italianos, which include options like the Bella Mozza. Next are the Chicken sandwiches, which include mouth-watering options like The Great Garlic. Lastly, there is the Clubs, which features classics like the All-American Club and Subway Club.
Image Credit: Subway
Officially launching on Tuesday, July 5, 2022, the new Subway Series builds on the success of last year's Eat Fresh Refresh campaign, which saw the introduction of more than 20 new and refreshed ingredients. The newest Subway Series s divided into four categories with three sandwiches in each. First up there is a whole lineup of Cheesesteaks, which include options like The Philly and The Outlaw. Second, there's the Italianos, which include options like the Bella Mozza. Next are the Chicken sandwiches, which include mouth-watering options like The Great Garlic. Lastly, there is the Clubs, which features classics like the All-American Club and Subway Club.
Image Credit: Subway
Trend Themes
1. Signature Sandwiches - The launch of Subway's new line of unique signature sandwiches is an opportunity for the fast-food industry to create their own sandwich lineups with creative twists on classic ingredients.
2. Menu Innovation - The Subway Series demonstrates the growing demand for menu innovation and the opportunity for the food industry to add unique ingredients and flavors to classic menu items.
3. Fast-casual Chains - The introduction of the Subway Series emphasizes the need for fast-casual chains to adapt to changing customer preferences and create new offerings that stand out in a competitive market.
Industry Implications
1. Fast-food Chains - The Subway Series showcases how fast-food chains can revamp their menu to attract new customers and stay ahead of industry trends.
2. Food and Beverage - The Subway Series is an opportunity for the food and beverage industry to create unique sandwich combinations and market them to consumers for a new experience.
3. Consumer Goods - The Subway Series highlights the importance of continuous innovation and adaptation in the fast-moving consumer goods industry to maintain customer loyalty and engagement.
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