Audi gets logo in Chevy Ad
Angela Lowe — February 16, 2007 — Marketing
References: adrants
So this obviously was not intentional, but you do have to wonder how no one happened to notice that the interlocking metal rings in the top right hand of the page resemble a competitor's logo - Audi. This Chevrolet ad appeared on page two of the February 5 issue of Automotive News. Maybe Chevy should get Audi to pay half for the ad space.
Implications - Companies and brands that want to create a truly subconsciously effective ad campaign can do so by investing in product placement ads. Because consumers do not realize they are being marketed to, they do not get a chance to turn their "advertising blinder"' on and the product's quality and ubiquity takes root in their minds.
Implications - Companies and brands that want to create a truly subconsciously effective ad campaign can do so by investing in product placement ads. Because consumers do not realize they are being marketed to, they do not get a chance to turn their "advertising blinder"' on and the product's quality and ubiquity takes root in their minds.
Trend Themes
1. Subliminal Advertising - With the rise of subliminal advertising, there is a great opportunity for companies and brands to create ads that can target the subconscious minds of their consumers.
2. Product Placement - Investing in product placement is a good opportunity for brands and companies to advertise themselves effectively without realizing that they are being marketed to by the consumers.
3. Brand Awareness - Creating brand awareness through effective marketing campaigns is critical for companies to stay ahead in the competition and constantly innovating through marketing operations.
Industry Implications
1. Advertising Industry - The advertising industry has an opportunity to explore the potential of subliminal advertising and product placement to help them reach and influence their target audience more effectively.
2. Automotive Industry - Automotive companies can utilize effective marketing campaigns to increase brand awareness and product visibility, which can get them ahead of their competitors.
3. Consumer Goods Industry - Consumer goods companies can invest in subliminal advertising and product placement to gain an advantage over their competitors, as it is an effective and unconsciously effective way of influencing their target audience.
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