'Thread' Arms Its Stylists with Analytics to Deliver Better Insights
Laura McQuarrie — March 22, 2016 — Business
There are dozens of expensive personal stylist services out there, but 'Thread' is one that sets itself apart from the masses. In addition to dealing exclusively with men, there's one other big difference that sets this service apart.
As a stylist working for Thread, it's possible to have upwards of 45,000 clients at a time from Thread's user base of hundreds of thousands. While this seems humanly impossible, the stylist's don't have to go it alone. After a user answers a few questions about their style preferences, they are paired with a stylist, who is able to make fashion recommendations. Following this, a user is supplied with additional suggestions recommend to them based on Thread's algorithms, big data and analytics.
Thread operates as an entirely free service that makes money by working with fashion brands and securing wholesale prices for the items it sells and ships through its e-commerce platform.
As a stylist working for Thread, it's possible to have upwards of 45,000 clients at a time from Thread's user base of hundreds of thousands. While this seems humanly impossible, the stylist's don't have to go it alone. After a user answers a few questions about their style preferences, they are paired with a stylist, who is able to make fashion recommendations. Following this, a user is supplied with additional suggestions recommend to them based on Thread's algorithms, big data and analytics.
Thread operates as an entirely free service that makes money by working with fashion brands and securing wholesale prices for the items it sells and ships through its e-commerce platform.
Trend Themes
1. Personalized Styling - The trend of personalized styling services is on the rise, with a focus on using algorithms, big data, and analytics to deliver targeted fashion recommendations.
2. Big Data Analytics - Big data analytics is driving a disruptive innovation opportunity in the fashion industry, allowing stylists to leverage vast amounts of data to enhance their expertise and deliver tailored recommendations.
3. E-commerce Platforms - The growth of e-commerce platforms in the fashion industry presents a disruptive opportunity for personalized styling services like Thread, as they can leverage their data-driven recommendations to drive sales on their own platform.
Industry Implications
1. Fashion Retail - The fashion retail industry can benefit from adopting data-driven personalized styling services, as it allows them to provide better customer experiences and increase sales.
2. Data Analytics - The data analytics industry can capitalize on the rise of personalized styling services by developing advanced analytics tools and algorithms tailored for the fashion industry.
3. E-commerce - The e-commerce industry can explore partnerships with personalized styling services like Thread to leverage their data and analytics capabilities in order to enhance customer engagement and drive sales.
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