Poshmark's 'Stylist Match' Leverages Amazon Alexa for Recommendations
Laura McQuarrie — November 22, 2017 — Tech
References: blog.poshmark & psfk
Poshmark recently introduced a new feature called 'Stylist Match' that enables browsers and buyers to get real-time assistance from Amazon Alexa.
After opening Poshmark on one's phone and entering the feed, users are able to request seasonal or occasion-based styling themes. Those who own an Amazon Echo may also begin their experience with Stylist Match by saying: "Alexa, ask Poshmark to style me." Either way, Poshmark users are matched to a stylist who is able to make helpful recommendations on the spot based on a user's account information.
Both online and in-store shopping experiences are being transformed with artificially intelligent assistants, treating consumers to a highly personalized, on-demand shopping experience that prioritizes ease and convenience.
After opening Poshmark on one's phone and entering the feed, users are able to request seasonal or occasion-based styling themes. Those who own an Amazon Echo may also begin their experience with Stylist Match by saying: "Alexa, ask Poshmark to style me." Either way, Poshmark users are matched to a stylist who is able to make helpful recommendations on the spot based on a user's account information.
Both online and in-store shopping experiences are being transformed with artificially intelligent assistants, treating consumers to a highly personalized, on-demand shopping experience that prioritizes ease and convenience.
Trend Themes
1. Artificially Intelligent Assistants - The use of AI assistants is transforming the shopping experience by providing personalized recommendations and on-demand assistance.
2. Real-time Styling Recommendations - Real-time styling recommendations from AI stylists offer personalized assistance to users based on their account information.
3. Voice-activated Shopping - Voice-activated shopping using assistants like Amazon Alexa is making shopping highly convenient and accessible for consumers.
Industry Implications
1. E-commerce - E-commerce companies can leverage artificially intelligent assistants to provide personalized recommendations and improve the overall shopping experience for customers.
2. Fashion and Retail - Fashion and retail brands can incorporate real-time styling recommendations to enhance customer engagement and increase sales.
3. Smart Home Technology - The integration of voice-activated shopping with smart home technology allows consumers to effortlessly shop for products by using AI assistants like Amazon Alexa.
3.6
Score
Popularity
Activity
Freshness
