Westwood Designs Stylish Flight Uniforms for Virgin Atlantic
Laura McQuarrie — July 3, 2014 — Marketing
References: blog.virgin-atlantic & dezeen
The stylish flight uniforms designed by Vivienne Westwood for Virgin Atlantic will bring fashion as well as sustainability to the skies. The Vivienne Westwood Virgin Atlantic uniforms will outfit 7,500 airline employees, ranging from bright red jackets and pencil skirts for the female cabin crew to tailored suits for male flight crew members.
Across the uniforms is a recurring hand-drawn wing emblem and stylish cravats for both men and women. A few of Westwood's personal details work their way into the collection, including her shapely hourglass pump heel and diamond-handled handbags. Since sustainability is a huge concern of Westwood's, many of the garments will be produced from recycled materials like polyester yarn made from used plastic bottles. The new uniforms will begin testing at airports, Clubhouses and in-flight on July 12th.
Across the uniforms is a recurring hand-drawn wing emblem and stylish cravats for both men and women. A few of Westwood's personal details work their way into the collection, including her shapely hourglass pump heel and diamond-handled handbags. Since sustainability is a huge concern of Westwood's, many of the garments will be produced from recycled materials like polyester yarn made from used plastic bottles. The new uniforms will begin testing at airports, Clubhouses and in-flight on July 12th.
Trend Themes
1. Stylish Flight Uniforms - Opportunity to disrupt the airline industry by offering stylish and fashionable uniforms that reflect the brand's identity and values.
2. Fashion and Sustainability in Airline Uniforms - Disruptive innovation opportunity lies in creating eco-friendly uniform options for airline employees, using recycled materials and promoting sustainability.
3. Collaborations Between Fashion Designers and Airlines - Opportunity for fashion designers to collaborate with airlines to create unique and eye-catching uniforms that enhance the passenger experience and brand image.
Industry Implications
1. Airlines - Opportunity for airlines to differentiate themselves through their uniform designs and promote sustainability by using eco-friendly materials.
2. Fashion Design - Fashion designers can explore partnerships with airlines to design fashionable and sustainable uniforms that align with their brand values and enhance their reputation.
3. Sustainable Fashion - Disruptive innovation opportunity to incorporate recycled materials and eco-friendly practices into the fashion industry, starting with airline uniforms.
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