British Airways Encourages Its Crew to Be Their Authentic Selves
References: theguardian & designtaxi
British Airways is liberating its own crew uniform policy with a new dress code that has no specific rules that are gender-specific. The crew are encouraged to be their most authentic selves and all employees including pilots and cabin crew are able to have piercings, wear makeup, and have 'man buns' if they so, please.
However, the makeup and nail polish are to be kept in 'subtle shades' with no black or neon colors preferably. As a message to their staff, British Airways encourages that to "be bold, be proud, be yourself,” regardless of their ethnicity, culture, sexual identity, background, or gender identity. This invites an inclusive work culture and establishes an authentic place to work.
Image Credit: Dmitrii Melnikov
However, the makeup and nail polish are to be kept in 'subtle shades' with no black or neon colors preferably. As a message to their staff, British Airways encourages that to "be bold, be proud, be yourself,” regardless of their ethnicity, culture, sexual identity, background, or gender identity. This invites an inclusive work culture and establishes an authentic place to work.
Image Credit: Dmitrii Melnikov
Trend Themes
1. Authentic Dress Codes - Companies adopting dress codes that promote authenticity and inclusivity.
2. Gender-neutral Uniforms - Companies eliminating gender-specific uniform policies.
3. Inclusive Company Culture - Companies prioritizing the creation of an inclusive work culture.
Industry Implications
1. Aviation - Aviation companies can create an inclusive work environment by adopting gender-neutral uniform policies and promoting authentic expression through dress codes.
2. Retail - Retail companies can follow suit in creating an inclusive work environment by revisiting dress codes and adopting gender-neutral uniform policies.
3. Hospitality - Hospitality companies can promote inclusivity and diversity by revisiting dress codes and creating an environment where employees are encouraged to be their authentic selves.
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