maharishi Unveils Its New 'Experimental Flight' Collection
Niko Pajkovic — August 11, 2022 — Fashion
References: maharishistore & hypebeast
London-based fashion brand maharishi has unveiled its Fall/Winter 2022 collection dubbed 'Experimental Flight.' According to the brand, the capsule draws inspiration from the apparel worn by 50s-era fighter pilots, in particular, those that flew the Convair B-58 Huster -- an American fighter jet.
As a result, the collection consists of an ensemble of retro utility pieces, including a loose-fit overshirt, olive and dark teal t-shirts, relaxed-fit track pants, and a robust parka silhouette. Many of the pieces feature zippers, extra-large pockets, and tough materials. For example, even the collection's t-shirts come with angled zip pockets on their chests.
The new collection comes on the heels of maharishi's recent collaboration with legendary New York-based graffiti artist EARSNOT, which resulted in a capsule that combined rainbow patterns with similarly utility-focused designs.
Image Credit: Maharishi
As a result, the collection consists of an ensemble of retro utility pieces, including a loose-fit overshirt, olive and dark teal t-shirts, relaxed-fit track pants, and a robust parka silhouette. Many of the pieces feature zippers, extra-large pockets, and tough materials. For example, even the collection's t-shirts come with angled zip pockets on their chests.
The new collection comes on the heels of maharishi's recent collaboration with legendary New York-based graffiti artist EARSNOT, which resulted in a capsule that combined rainbow patterns with similarly utility-focused designs.
Image Credit: Maharishi
Trend Themes
1. Fighter Pilot-inspired Apparel - Opportunity for innovative fashion brands to incorporate military-inspired designs and utilitarian features into their collections.
2. Retro Utility Pieces - Potential to revive and modernize vintage clothing and utility gear with contemporary materials and finishes.
3. Collaborative Capsules - Growing trend of collaborations between fashion designers and artists to produce unique limited-edition collections.
Industry Implications
1. Fashion - Maharishi's new collection highlights the potential for fashion brands to incorporate military-inspired designs and utilitarian features into their clothing lines.
2. Military Apparel - Opportunity for military apparel companies to modernize their vintage designs and collaborate with fashion and art brands to expand their customer base.
3. Art and Design - Increased demand for collaborations between fashion and art brands highlights the potential for the art and design industry to expand into new industries and produce unique products.
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