British Airways Includes a Jumpsuit Option for Airline Staff
References: mediacentre.britishairways & designtaxi
British Airways is now introducing a new set of uniforms for its airport staff that shines a spotlight on the jumpsuit option for female cabin crew. Its 'airline-first' design comes with the unveiling of a tunic and hijab as well. The new collection of uniforms will be worn by its airline staff, which is made up of 30,000 people. It s designed by homegrown fashion designer Ozwald Boateng OBE, and the project was in the works for the past five years.
The company notes that Boateng was inspired by the airline, and its employees, as well as the overall art of flying as each piece is detailed with a waved pattern to capture the movement of air over a plane's wing. Boateng states “One of my main objectives was to create something that spoke to, and for, the airline’s colleagues. Something that inspired and empowered them, encouraged them to conduct their roles with pride and most importantly to ensure that they felt seen and heard.”
Image Credit: British Airways
The company notes that Boateng was inspired by the airline, and its employees, as well as the overall art of flying as each piece is detailed with a waved pattern to capture the movement of air over a plane's wing. Boateng states “One of my main objectives was to create something that spoke to, and for, the airline’s colleagues. Something that inspired and empowered them, encouraged them to conduct their roles with pride and most importantly to ensure that they felt seen and heard.”
Image Credit: British Airways
Trend Themes
1. Inclusive Uniform Design - There is an opportunity to develop inclusive uniform designs that incorporate unique employee needs.
2. Airlines and Fashion Collaborations - There is a trend of airlines collaborating with fashion designers to create stylish yet practical uniforms.
3. Gender-neutral Uniforms - There is a growing demand for gender-neutral uniforms that can be worn by all employees, regardless of gender.
Industry Implications
1. Fashion Industry - The fashion industry can innovate by designing inclusive and functional uniforms for various industries.
2. Airlines Industry - The airline industry can innovate by collaborating with designers to create employee uniforms that are both functional and comfortable.
3. Employee Uniform Industry - The employee uniform industry can innovate by creating gender-neutral and inclusive uniform options.
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