Rivals' Dual-Texture Snacks are Powered by Pea Protein
Laura McQuarrie — April 24, 2023 — Lifestyle
References: rivalzsnacks & nosh
Rivalz makes better-for-you stuffed snacks in the form of flavorful, multi-textured bites that are vegan, gluten-free and packed with protein, fiber and nutritional benefits. These dual-textured snacks are ready to be savored in varieties like Late Night Pizza, Extra Chedda’ Mac and Spicy Street Taco, which are made with yellow pea flour and pea protein as the first ingredients across all flavors.
Multi-textured snacks are becoming increasingly popular as consumers seek out more interesting and satisfying snacking experiences. People of all ages are looking for snacks that provide multiple sensory experiences, combining crunchy with soft, sweet with salty, and savory with spicy. This desire is driven by a hunger for more exciting and satisfying snacking options, and the use of healthful ingredients is an added bonus.
Multi-textured snacks are becoming increasingly popular as consumers seek out more interesting and satisfying snacking experiences. People of all ages are looking for snacks that provide multiple sensory experiences, combining crunchy with soft, sweet with salty, and savory with spicy. This desire is driven by a hunger for more exciting and satisfying snacking options, and the use of healthful ingredients is an added bonus.
Trend Themes
1. Multi-textured Snacks - As consumers seek more interesting snacking options, creating multi-textured snacks can provide a more satisfying experience.
2. Plant-based Protein Products - Using pea protein as a main ingredient in snacks and other products can appeal to consumers seeking protein from non-animal sources.
3. Better-for-you Snacks - As healthful ingredients become more important to consumers, creating snacks with added nutritional benefits can be a way to stand out in the market.
Industry Implications
1. Snack Food Industry - Incorporating pea protein and other healthful ingredients into snack products can make them more appealing to health-conscious consumers.
2. Plant-based Food Industry - Using pea protein in creative ways to make vegan and vegetarian products can be a competitive advantage in the plant-based food market.
3. Food Innovation Industry - Innovating new textures and flavor combinations in snacks using healthful ingredients can create disruptive new products for consumers seeking new snacking experiences.
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