Papa John's Created a Polarizing Pizza Crust Filled with Marmite
Laura McQuarrie — March 26, 2019 — Lifestyle
Countless stuffed pizza crusts have been created with favorite additions like extra cheese, meat and sauce but Papa John's created a condiment-stuffed crust that not everyone is sure to love. For a limited time, adventurous pizza lovers have the chance to get their hands on a pizza with a Marmite-stuffed crust from the chain.
Marmite is well-known for its intense flavor that's tangy, pungent, salty and slightly sweet, so much so that it bases many of its marketing efforts around the fact that people either love or hate the yeasty product. Those who fall in the former group will enjoy shelling out an additional £2.50—the same cost for a standard stuffed crust—to try this unique pizza for a limited time in the UK.
Marmite is well-known for its intense flavor that's tangy, pungent, salty and slightly sweet, so much so that it bases many of its marketing efforts around the fact that people either love or hate the yeasty product. Those who fall in the former group will enjoy shelling out an additional £2.50—the same cost for a standard stuffed crust—to try this unique pizza for a limited time in the UK.
Trend Themes
1. Condiment-stuffed Pizza Crusts - Papa John's introduces condiment-stuffed pizza crusts, creating novel flavor combinations.
2. Marmite-infused Food - Companies experiment with using Marmite as an ingredient to add a tangy and pungent twist to their products.
3. Love or Hate Marketing - Brands embrace the polarizing nature of their products and use it as a marketing strategy to target specific consumer groups.
Industry Implications
1. Restaurant Chains - Restaurant chains explore innovative ways to attract customers by creating unique and unconventional menu items.
2. Food Manufacturing - Food manufacturers consider incorporating condiments like Marmite into their products to cater to adventurous taste buds.
3. Brand Marketing - Marketing agencies help brands leverage the 'love or hate' factor of their products to connect with their target audience and create buzz.
0.9
Score
Popularity
Activity
Freshness
