Papa Murphy’s Take ‘n’ Bake Pizza Comes in a Cheesy New Option
Michael Hemsworth — November 13, 2024 — Lifestyle
References: papamurphys & restaurantmagazine
Papa Murphy’s Take ‘n’ Bake Pizza has been given a cheesy overhaul to provide customers with the perfect option to try out this fall and winter when looking to satisfy their cravings.
The Cheesy Stuffed Crust Pizza boasts a cheese-packed recipe that's perfect for fans of the signature takeout menu item and ensures high-quality results thanks to its bake-at-home format. The pizza is headed to participating locations starting today and is priced starting at $13.99 with one topping, while the brand is also offering customers the option to upgrade other pizzas to stuffed crust for an additional $3.
Vice President of Brand and Innovation Tracey Ayres spoke on the Papa Murphy’s Take ‘n’ Bake Pizza saying, "We’re always looking for ways to innovate and stuffed crust was a must-have for our menu, but we wanted to ensure it truly delivered on our brand promise of quality and freshness. Papa Murphy’s provides the advantage of allowing guests to bake their pizza at home so our Cheesy Stuffed Crust comes out of the oven hot and melty every time. It’s a game-changer in taste and experience that you just don’t get with delivery or carry-out pizza.”
The Cheesy Stuffed Crust Pizza boasts a cheese-packed recipe that's perfect for fans of the signature takeout menu item and ensures high-quality results thanks to its bake-at-home format. The pizza is headed to participating locations starting today and is priced starting at $13.99 with one topping, while the brand is also offering customers the option to upgrade other pizzas to stuffed crust for an additional $3.
Vice President of Brand and Innovation Tracey Ayres spoke on the Papa Murphy’s Take ‘n’ Bake Pizza saying, "We’re always looking for ways to innovate and stuffed crust was a must-have for our menu, but we wanted to ensure it truly delivered on our brand promise of quality and freshness. Papa Murphy’s provides the advantage of allowing guests to bake their pizza at home so our Cheesy Stuffed Crust comes out of the oven hot and melty every time. It’s a game-changer in taste and experience that you just don’t get with delivery or carry-out pizza.”
Trend Themes
1. Bake-at-home Convenience - Consumers' preference for home-baked meals provides a unique advantage for brands offering fresh, ready-to-bake options.
2. Cheesy Crust Innovations - Enhanced stuffed crust offerings capture the attention of pizza enthusiasts seeking a more indulgent and flavorful dining experience.
3. Menu Customization - The option to upgrade any pizza to a stuffed crust reflects a growing demand for personalized and customizable dining experiences.
Industry Implications
1. Frozen and Ready-to-bake Foods - The bake-at-home pizza category is disrupting traditional frozen foods by offering a freshly baked meal experience at home.
2. Quick-service Restaurants - Quick-service establishments are innovating with new menu items to provide fresh, customizable options that compete with delivery services.
3. Food Retail - Food retailers can explore partnerships with take-and-bake pizza brands to enhance their fresh meal offerings and attract new customers.
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