Dove Hair Therapy and Progressive Launch Hair Assurance
Elena Rahman — April 19, 2022 — Marketing
References: progressive & dove
Dove Hair Therapy partnered with Progressive, an insurance provider, to offer consumers Hair Assurance. Bad haircut experiences are common when experimenting with new hairstyles. Dove wants to help empower women to feel confident in their hair experimentations without the fear of damage.
Hair Assurance holders can redeem their policies at any time through the end of the year to receive a $100 gift card to put towards a new haircut at the salon. Individuals can enter for a chance to receive the Assurance package from April 19th to April 26th. Eligible winners must purchase any two Dove Hair Therapy products and upload a photo or screenshot of their receipt to Dove's Hair Assurance website. A total of 2,000 individuals will be selected to redeem the haircare offering.
Image Credit: Dove
Hair Assurance holders can redeem their policies at any time through the end of the year to receive a $100 gift card to put towards a new haircut at the salon. Individuals can enter for a chance to receive the Assurance package from April 19th to April 26th. Eligible winners must purchase any two Dove Hair Therapy products and upload a photo or screenshot of their receipt to Dove's Hair Assurance website. A total of 2,000 individuals will be selected to redeem the haircare offering.
Image Credit: Dove
Trend Themes
1. Hair Assurance Programs - Partnering with insurance providers to offer reassurance for consumers willing to experiment with new hairstyles.
2. Consumer Empowerment Initiatives - Increasing consumer confidence by incorporating insurance offerings in beauty campaigns.
3. Social Media Promotions - Collaborating with popular social media platforms to encourage users to participate in contests and promotions that offer haircare insurance policies.
Industry Implications
1. Beauty and Personal Care - Collaborating with insurance providers to create hair protection programs for consumers.
2. Insurance - Partnering with beauty brands to provide insurance policies for consumers willing to experiment with new hairstyles.
3. Marketing and Advertising - Harnessing social media platforms to promote haircare protection programs and increase brand awareness.
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