Foxy Bingo Opened Dirty Gertie’s Mullet Salon for a Limited Time
Laura McQuarrie — March 6, 2023 — Fashion
References: campaignlive
Online bingo site Foxy Bingo recently opened the doors to a pop-up mullet-only salon for a few days to encourage people in Newcastle to "Get Their Fox On." At the one-of-a-kind salon, Dirty Gertie’s Mullet Salon, (named after the classic bingo call number 30) visitors got to get a free mullet haircut or even a "shullet," as well as enjoy a cup of tea and a game of bingo.
This salon ties in with the Get Your Fox On campaign from Foxy Bingo, who debuted in November 2022. With this mullet-only salon bringing the essence of the campaign to life, the brand made its attitude and personality known, and offered the chance for people to get styled with the same spirit.
This salon ties in with the Get Your Fox On campaign from Foxy Bingo, who debuted in November 2022. With this mullet-only salon bringing the essence of the campaign to life, the brand made its attitude and personality known, and offered the chance for people to get styled with the same spirit.
Trend Themes
1. Pop-up Mullet Salons - Pop-up mullet-only salons as a guerrilla marketing and brand activation tool for companies and businesses.
2. Nostalgia-driven Haircuts - Trend of people seeking out retro haircuts such as mullets and shullets.
3. Experiential Marketing - Trend of brands creating immersive, unique, and memorable experiences for consumers to promote their products and services.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care industry can create mullet-only salons to cater to the trend of nostalgia-driven haircuts.
2. Event Planning and Management - Event planning and management companies can offer pop-up mullet-only salons as a unique marketing and promotional tool for businesses and brands.
3. Hospitality and Tourism - Hotels and tourism agencies can create themed salons and grooming experiences like the mullet-only salon to enhance the guest experience and create buzz.
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