Strykk's RTD Range Shares Quality, Convenient Alternatives to Alcohol
Laura McQuarrie — April 28, 2021 — Lifestyle
References: strykk & drinksretailingnews
Non-alcoholic spirits brand Strykk is venturing into the production of ready-to-drink products with a new range, which was expressly created to provide exceptionally convenient alcohol alternatives. The range includes Strykk Not G*N & Tonic and Strykk Not R*M & Cola, which boast zero sugar, vegan-friendly formulas and low calories.
The RTD range has the potential to appeal to adults who are looking to reduce or eliminate their consumption of alcohol, all without compromising their lifestyle or the rituals that they enjoy. As the brand anticipates, "This summer is going to be full-on, with people reuniting with friends and family and making up for lost time. Consumers will be keener than ever to re-ignite social rituals both at home and out with friends but also much more aware of physical and mental well-being."
The RTD range has the potential to appeal to adults who are looking to reduce or eliminate their consumption of alcohol, all without compromising their lifestyle or the rituals that they enjoy. As the brand anticipates, "This summer is going to be full-on, with people reuniting with friends and family and making up for lost time. Consumers will be keener than ever to re-ignite social rituals both at home and out with friends but also much more aware of physical and mental well-being."
Trend Themes
1. Ready-to-drink Alcohol Alternatives - The popularity of health-conscious and convenience-focused lifestyles has opened up an opportunity for ready-to-drink alcohol alternative products such as Strykk's RTD Range.
2. Zero Sugar Beverages - As health and wellness continue to be a growing trend, zero sugar beverages such as Strykk's Not G*N & Tonic and Not R*M & Cola are disrupting the RTD market and providing a healthier alternative for consumers.
3. Vegan-friendly RTD Products - The trend towards plant-based and vegan diets is fueling demand for vegan-friendly RTD products like Strykk's range, creating a niche market for those who do not consume animal products.
Industry Implications
1. Alcohol Industry - The growing global trend towards health and wellness presents an opportunity for the alcohol industry to expand product lines and incorporate more low or zero-alcohol products, like Strykk's RTD range.
2. Soft Drink Industry - As consumers seek out healthier options, soft drink companies can capitalize on the trend by developing and promoting low or zero sugar beverages like Strykk's range.
3. Plant-based Food Industry - The surge in demand for vegan-friendly and plant-based products has created opportunities for companies in the plant-based food industry to expand into the RTD market, such as Strykk's vegan RTD range.
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