Strongbow Cider Has a New Free-From Profile
Michael Hemsworth — June 26, 2019 — Lifestyle
References: theheinekencompany & talkingretail
The Strongbow cider lineup of products have been relaunched by the Heineken-owned brand with a new free-from profile that addresses the increasing demand from consumers for more natural products.
The relaunch includes the Strongbow Original, Strongbow Dark Fruit and Strongbow Cloudy Apple, which are now all free from artificial colors, sweeteners and flavors. The label on the packaging will now also provide more information for curious shoppers to help them stay more informed of what's in the product.
UK Marketing Director at Heineken Cindy Tervoort spoke about the new Strongbow cider relaunch saying, "Research tells us that consumer attitudes are changing; they are thinking more about what they consume and where it is from – which includes being more mindful about ingredients too – so with this change we are leading the way with Strongbow as you would expect from the number one cider brand in the category.”
The relaunch includes the Strongbow Original, Strongbow Dark Fruit and Strongbow Cloudy Apple, which are now all free from artificial colors, sweeteners and flavors. The label on the packaging will now also provide more information for curious shoppers to help them stay more informed of what's in the product.
UK Marketing Director at Heineken Cindy Tervoort spoke about the new Strongbow cider relaunch saying, "Research tells us that consumer attitudes are changing; they are thinking more about what they consume and where it is from – which includes being more mindful about ingredients too – so with this change we are leading the way with Strongbow as you would expect from the number one cider brand in the category.”
Trend Themes
1. Artificial-ingredient-free Products - Companies can benefit from consumer demand for more natural, healthy products by offering artificial-ingredient-free options and labeling them transparently.
2. Transparency in Food Labeling - Increased transparency and clarity in food labeling can attract more health-conscious consumers and drive sales for brands that prioritize natural ingredients.
3. Consumer Demand for Natural Products - Driven by changing attitudes towards health and wellness, the trend towards natural products is likely to continue as consumers seek out healthier choices.
Industry Implications
1. Food and Beverage - Food and beverage companies can benefit from offering health-conscious consumers transparent labeling and artificial-ingredient-free products, tapping into a growing market.
2. Cider and Alcoholic Beverages - Cider and alcoholic beverage brands can set themselves apart in a crowded market by offering natural, healthy alternatives that appeal to consumers' changing attitudes towards ingredients.
3. Marketing and Advertising - Marketing agencies can help brands promote their natural, healthy products to a growing market of health-conscious consumers looking for transparency and clarity in food labeling.
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