Strings & Things Cheesestrings Celebrates The Garfield Movie
Michael Hemsworth — April 23, 2024 — Lifestyle
References: stringsandthings & talkingretail
Strings & Things Cheesestrings have partnered with Columbia Pictures/Alcon Entertainment in celebration of the upcoming The Garfield Movie as a way to get consumers excited for its release. The partnership includes an on-pack promotion where shoppers can win hundreds of prizes including a movie-themed trip to California as the grand prize. The promotion will run from April 22 through July 28, 2024 with the movie promoted on the product packs themselves as well as with hanging retail flags, in-store radio and more.
Director of Partnerships & Promotions at Sony Pictures Entertainment UK Peter Staines spoke on the partnership with Strings & Things Cheesestrings saying, "The Garfield Movie sees the return of the cheese-loving icon to the big screen on May 24, and who better to help us celebrate the launch of the movie than Strings & Things, with a brilliant partnership targeting families across the UK and Ireland.”
Director of Partnerships & Promotions at Sony Pictures Entertainment UK Peter Staines spoke on the partnership with Strings & Things Cheesestrings saying, "The Garfield Movie sees the return of the cheese-loving icon to the big screen on May 24, and who better to help us celebrate the launch of the movie than Strings & Things, with a brilliant partnership targeting families across the UK and Ireland.”
Trend Themes
1. Movie-themed Brand Collaborations - Opportunity for brands to team up with movie releases to create engaging on-pack promotions and boost consumer excitement.
2. Innovative On-pack Promotions - A shift towards creative on-pack promotions as a strategy to drive consumer engagement and loyalty.
3. Multichannel Marketing Campaigns - Utilizing a variety of marketing channels like retail flags and in-store radio to promote products and enhance brand visibility.
Industry Implications
1. Food & Beverage - Food brands can explore collaborations with entertainment properties to create unique product promotions and increase consumer interest.
2. Entertainment & Media - Opportunities for entertainment companies to partner with consumer brands for cross-promotional campaigns and audience engagement.
3. Marketing & Advertising - The rise of multichannel marketing approaches presents new avenues for brands to connect with consumers and drive sales.
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