These Coronation Street Licensed Food Products are Arriving at Co-op
Michael Hemsworth — July 15, 2023 — Marketing
References: coop & retailtimes
These Coronation Street licensed food products are arriving at Co-op in the UK to provide avid fans of the long-running soap opera with a delicious option to pick up on their next shopping trip.
Shoppers will be able to enjoy a number of products inspired by the locals in the fictional town of Weatherfield, which includes Roy's Rolls and The Kabin Rhubarb & Custard Cupcakes. The products come as part of the continued partnership since the grocer brand first opened its doors in the aforementioned town of Weatherfield in April 2018. The foods are available now at participating locations where shoppers can pick them up starting at £1.15.
Assistant Partnerships Manager Lois McClure commented on the Coronation Street licensed food products saying, "We’ve had such a great response from customers, colleagues and Coronation Street fans since the launch of the Weatherfield Co-op store in 2018 and we’re excited to continue building on our partnership and our shared sense of community spirit."
Shoppers will be able to enjoy a number of products inspired by the locals in the fictional town of Weatherfield, which includes Roy's Rolls and The Kabin Rhubarb & Custard Cupcakes. The products come as part of the continued partnership since the grocer brand first opened its doors in the aforementioned town of Weatherfield in April 2018. The foods are available now at participating locations where shoppers can pick them up starting at £1.15.
Assistant Partnerships Manager Lois McClure commented on the Coronation Street licensed food products saying, "We’ve had such a great response from customers, colleagues and Coronation Street fans since the launch of the Weatherfield Co-op store in 2018 and we’re excited to continue building on our partnership and our shared sense of community spirit."
Trend Themes
1. Licensed Food Products - The trend of licensing food products based on popular TV shows or brands presents opportunities for unique and exciting collaborations.
2. Branded Partnership - The trend of branded partnerships between retail stores and popular TV shows or brands allows for cross-promotion and increased customer engagement.
3. Community-based Marketing - The trend of creating food products inspired by local communities or fictional towns, like Weatherfield in Coronation Street, appeals to consumers' sense of local pride and nostalgia.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of creating licensed or branded food products to attract new customers and boost sales.
2. Retail - The retail industry can benefit from forming strategic partnerships with popular TV shows or brands to enhance customer experience and build brand loyalty.
3. Entertainment - The entertainment industry can explore opportunities to collaborate with food and beverage companies to create licensed products that excite and engage fans of popular TV shows or brands.
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