Brach’s Elf Candies Were Created in Partnership with Warner Bros.
Michael Hemsworth — November 3, 2023 — Lifestyle
These new Brach’s Elf candies have been created in partnership with Warner Bros. Discovery Global Consumer Products as a series of confections perfect for fans young and old to try out this season. The product range consists of three options including Swirly Twirly Gum Drops, Candy Canes and Candy Cane Forest Mellowcreme, which are each themed with the Elf movie in mind. The limited-edition sweets are making their way to retailers in the US now and are branded with the film in mind to make them instantly recognizable by fans on store shelves.
Director of Brach's and Seasonal Marketing at Ferrera Lauren Holtz Pezza spoke on the Brach’s Elf candies saying, "Brach’s is honoured to collaborate with Warner Bros. Discovery Global Consumer Products to celebrate the adored film Elf, that’s just as synonymous with the holiday season as our candy canes. Whether you’re watching your favourite holiday films, like Elf, or decorating gingerbread houses, Brach’s candies are the perfect treats to enjoy together while making sweet memories this season.”
Director of Brach's and Seasonal Marketing at Ferrera Lauren Holtz Pezza spoke on the Brach’s Elf candies saying, "Brach’s is honoured to collaborate with Warner Bros. Discovery Global Consumer Products to celebrate the adored film Elf, that’s just as synonymous with the holiday season as our candy canes. Whether you’re watching your favourite holiday films, like Elf, or decorating gingerbread houses, Brach’s candies are the perfect treats to enjoy together while making sweet memories this season.”
Trend Themes
1. Limited-edition Movie-themed Candies - Brach’s Elf candies are a prime example of limited-edition movie-themed candies that captivate fans and drive seasonal sales.
2. Partnerships with Entertainment Brands - The collaboration between Brach’s and Warner Bros. Discovery Global Consumer Products showcases the trend of partnerships between candy brands and entertainment companies to create unique confectionery experiences.
3. Nostalgic Holiday Treats - Branded with the Elf movie in mind, Brach’s Elf candies tap into the trend of nostalgic holiday treats that evoke childhood memories and create a sense of holiday nostalgia.
Industry Implications
1. Confectionery - The confectionery industry can leverage the trend of limited-edition movie-themed candies to attract consumers seeking unique and collectible treats.
2. Entertainment Licensing - The partnership between Brach’s and Warner Bros. Discovery Global Consumer Products highlights the potential for the entertainment licensing industry to expand its reach into the confectionery market.
3. Seasonal Marketing - Brach’s Elf candies demonstrate the effectiveness of seasonal marketing in the confectionery industry by creating special products that align with holiday movies and traditions.
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