De Lijn Public Transport Emphasizes Safety in Numbers
Vincent Salera — March 8, 2009 — Pop Culture
References: adsoftheworld
The latest commercial for De Lijn public transportation uses these cute penguins to deliver their message that traveling in groups is much safer than doing so alone. The highlight of this commercial happens when the whale smacks his head against the iceberg, sending the penguins into a fit of giggles.
Who doesn’t love those adorable tuxedo-wearing birds? The ad was created by advertising agency Duval Guillaume Brussels, Belgium with creative direction by Peter Ampe, Bottez Katrien, Hans Kerkhoff, and Raoul Maris.
Who doesn’t love those adorable tuxedo-wearing birds? The ad was created by advertising agency Duval Guillaume Brussels, Belgium with creative direction by Peter Ampe, Bottez Katrien, Hans Kerkhoff, and Raoul Maris.
Trend Themes
1. Group Traveling - The emphasis on group travel safety in the De Lijn public transport commercial creates opportunities for innovative group transportation solutions.
2. Cute and Adorable - The use of cute and adorable animals in the De Lijn public transport commercial highlights the potential for using cute marketing tactics in other industries.
3. Humor in Advertising - The use of humor in the De Lijn public transport commercial creates opportunities for other industries to utilize humor effectively in advertising.
Industry Implications
1. Transportation - The De Lijn public transport commercial emphasizes the importance of safe group travel, creating opportunities for innovative group transportation solutions in the industry.
2. Advertising - The use of cute animals and humor in the De Lijn public transport commercial highlights the potential for using similar marketing tactics in other industries, particularly in advertising.
3. Media and Entertainment - The popularity of cute animals and humor in the De Lijn public transport commercial creates opportunities for media and entertainment companies to incorporate these elements into their content.
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