Crumbl is Serving Up a New Strawberry Crumb Cake Cookie
Katherine Pendrill — January 2, 2023 — Lifestyle
References: brandeating
Crumbl has moved on from holiday offerings and seamlessly transitioned right into spring with its sweet new Strawberry Crumb Cake Cookie.
Just as the name suggests, Crumbl's new Strawberry Crumb Cake Cookie is inspired by a strawberry crumb cake dessert, which generally consists of layers of moist vanilla cake, fresh strawberries, and a crumbly crumb topping. Crumbl's take on the springtime dessert consists of a buttery strawberry-flavored cookie base topped with a strawberry vanilla streusel and a milky glaze.
The new Strawberry Crumb Cake Cookie is available as part of Crumbl's limited-edition cookie lineup for the week ending January 7, 2023. Other cookies available that week include the cream cheese frosting-topped Bean Cupcake Cookie, the honeyed Cornbread Cookie, and the creamy, nostalgia-inducing Peanut Butter & Jelly Cookie.
Image Credit: Crumbl
Just as the name suggests, Crumbl's new Strawberry Crumb Cake Cookie is inspired by a strawberry crumb cake dessert, which generally consists of layers of moist vanilla cake, fresh strawberries, and a crumbly crumb topping. Crumbl's take on the springtime dessert consists of a buttery strawberry-flavored cookie base topped with a strawberry vanilla streusel and a milky glaze.
The new Strawberry Crumb Cake Cookie is available as part of Crumbl's limited-edition cookie lineup for the week ending January 7, 2023. Other cookies available that week include the cream cheese frosting-topped Bean Cupcake Cookie, the honeyed Cornbread Cookie, and the creamy, nostalgia-inducing Peanut Butter & Jelly Cookie.
Image Credit: Crumbl
Trend Themes
1. Fruit-flavored Cookies - There is an opportunity for bakeries and confectioners to experiment with different fruit flavors in cookies and cater to the demand for unique desserts.
2. Limited-edition Treats - Creating a sense of urgency among customers by offering limited-edition treats can be a successful marketing strategy for bakeries and restaurants.
3. New Takes on Classic Desserts - There is potential for innovative takes on classic desserts, such as incorporating flavors and textures from different desserts and presenting them in cookie form.
Industry Implications
1. Bakery - Bakeries can capitalize on the trend of fruit-flavored cookies by experimenting with different flavor combinations and creating unique dessert offerings.
2. Confectionery - Confectioners can offer limited-edition treats like Crumbl and create buzz by rotating their menu and keeping customers interested in trying new desserts.
3. Restaurant - Restaurants can offer innovative takes on classic desserts like Crumbl to appeal to customers who want to try something new and unique.
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