Crumbl's New Strawberry Shortcake Features House-Made Jam
Katherine Pendrill — July 1, 2024 — Lifestyle
References: brandeating
Crumbl's new Strawberry Shortcake is the latest non-cookie option to join the cookie shop's rotating limited-time menu.
Available for the week ending on July 6, 2024, Crumbl's new Strawberry Shortcake is a delicious option for those looking for a break from the brand's usual cookie offerings. The new Strawberry Shortcake features two layers of vanilla shortcake slathered with light and fluffy fresh whipped cream, as well as a sweet house-made strawberry jam. The whole thing is a perfect nod to summer as we enter peak berry season.
Alongside the new Strawberry Shortcake, Crumbl will also be serving up its usual array of cookies, with options including a patriotic take on its signature Birthday Cake Cookie (for the 4th of July) and a summery Apple Pie Cookie.
Image Credit: Crumbl
Available for the week ending on July 6, 2024, Crumbl's new Strawberry Shortcake is a delicious option for those looking for a break from the brand's usual cookie offerings. The new Strawberry Shortcake features two layers of vanilla shortcake slathered with light and fluffy fresh whipped cream, as well as a sweet house-made strawberry jam. The whole thing is a perfect nod to summer as we enter peak berry season.
Alongside the new Strawberry Shortcake, Crumbl will also be serving up its usual array of cookies, with options including a patriotic take on its signature Birthday Cake Cookie (for the 4th of July) and a summery Apple Pie Cookie.
Image Credit: Crumbl
Trend Themes
1. Seasonal Dessert Innovations - New limited-time offerings highlight seasonal ingredients, providing a fresh appeal to consumers during peak seasons.
2. Elevated Comfort Foods - Enhancing traditional comfort foods with gourmet twists attracts a more diverse customer base seeking familiar yet novel experiences.
3. Mix-category Menus - Exploring beyond standard product categories can engage customers looking for variety and innovation within a single brand.
Industry Implications
1. Bakery and Confectionery - The bakery industry sees a trend in incorporating fresh, seasonal fruits into classic desserts for enhanced flavor and novelty.
2. Hospitality and Food Service - Restaurants and cafes are diversifying their menus with limited-time items to maximize appeal and seasonal relevance.
3. Specialty Desserts and Sweets - Specialty dessert shops employing artisanal and house-made components gain a competitive edge by emphasizing quality and uniqueness.
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