Crumbl Cookies Added the 'New York Cheesecake Cookie' to its Menu
Colin Smith — April 5, 2022 — Lifestyle
References: brandeating
'Crumbl Cookies,' the cookie bakery famous for its specialty menu that changes weekly, has added the 'New York Cheesecake Cookie' to its menu. The cookie is available this week from April 3rd to 9th, 2022, and will become a part of Crumbl's roster of innovative rotating cookies.
The cookie itself replicates the experience of biting into a New York Cheesecake perfectly. It is a graham cracker cookie served warm. The cookie is topped with vanilla cheesecake frosting and a graham cracker streusel, which gives it a satisfying crunch. Crumbl tried to replicate the texture of a New York Cheesecake with its frosting, meaning the frosting is thick, dense, and full of cream cheese.
The other cookies on this week's menu are the 'Berries & Cream Cookie,' the 'Waffle Cookie,' the 'Dark Dream Cookie,' the 'Milk Chocolate Chip Cookie,' and the 'Classic Pink Sugar Cookie.' Each of these treats have been previously offered by the bakery.
Image Credit: Crumbl Cookies
The cookie itself replicates the experience of biting into a New York Cheesecake perfectly. It is a graham cracker cookie served warm. The cookie is topped with vanilla cheesecake frosting and a graham cracker streusel, which gives it a satisfying crunch. Crumbl tried to replicate the texture of a New York Cheesecake with its frosting, meaning the frosting is thick, dense, and full of cream cheese.
The other cookies on this week's menu are the 'Berries & Cream Cookie,' the 'Waffle Cookie,' the 'Dark Dream Cookie,' the 'Milk Chocolate Chip Cookie,' and the 'Classic Pink Sugar Cookie.' Each of these treats have been previously offered by the bakery.
Image Credit: Crumbl Cookies
Trend Themes
1. Specialty Menu Innovation - Crumbl Cookies' weekly specialty menu allows for continuous innovation opportunities.
2. Replicating Food Experiences - The use of graham cracker and cream cheese textures in the New York Cheesecake Cookie presents opportunities for disruptive innovation in replicating other food experiences.
3. Rotating Menu Offerings - Crumbl Cookies' rotating menu allows for experimentation with new flavors and ingredients for continuous innovation opportunities.
Industry Implications
1. Bakeries and Dessert Shops - The use of innovative ingredients, textures, and flavors for continuously changing menus can be a disruptive innovation opportunity for bakeries and dessert shops.
2. Food Delivery and Subscription Services - Rotating menus and weekly offerings can be an attractive feature for food delivery and subscription services looking for continuous innovation opportunities.
3. Restaurant and Cafe Chains - Rotating menu offerings and continuous experimentation and innovation with flavors and ingredients can attract customers and provide a competitive advantage for restaurant and cafe chains.
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