The Stihl Leaf Blower BG-86D Campaign Cleans Yards with a Show
Meghan Young — October 3, 2012 — Marketing
References: publicisgroupe & ibelieveinadv
The Stihl Leaf Blower BG-86D ad campaign shows that this product is so effective, it will turn the leaves it is blowing away into little airplanes. So, not only will people be able to enjoy a clean yard throughout the fall for little to no work, they will also get a free show as well.
Conceived and executed by Publicis Conseil, an ad agency based in Paris, France, the Stihl Leaf Blower BG-86D ad campaign is quite minimalist, relying only on one simple image to relay its message. It was art directed by Yves-Eric Deboey with creative direction by Frédéric Royer. Shot by photographer Yann Le Pape and retouched by Fred Perrot, the Stihl Leaf Blower BG-86D ad campaign is clever.
Conceived and executed by Publicis Conseil, an ad agency based in Paris, France, the Stihl Leaf Blower BG-86D ad campaign is quite minimalist, relying only on one simple image to relay its message. It was art directed by Yves-Eric Deboey with creative direction by Frédéric Royer. Shot by photographer Yann Le Pape and retouched by Fred Perrot, the Stihl Leaf Blower BG-86D ad campaign is clever.
Trend Themes
1. Minimalist Advertising - There is an opportunity for businesses to explore minimalist advertising techniques in order to convey powerful messages with simple visuals.
2. Interactive Marketing - The use of interactive elements in marketing campaigns, such as turning leaves into little airplanes, can engage and captivate audiences.
3. Multisensory Branding - Brands can create unique and memorable experiences by incorporating multiple senses, like combining the visual show of leaf airplanes with the functionality of the Stihl Leaf Blower BG-86D.
Industry Implications
1. Outdoor Power Equipment - The outdoor power equipment industry can leverage innovative advertising campaigns, like the Stihl Leaf Blower BG-86D ad, to showcase the effectiveness and value of their products.
2. Marketing and Advertising - Marketing and advertising agencies can incorporate interactive and minimalist techniques to create impactful campaigns that resonate with consumers.
3. Landscaping and Gardening - By incorporating multisensory branding, landscapers and gardening companies can enhance the overall experience for customers, making their services more memorable and unique.
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