Stickybits Liptons Brisk Tea Campaign Reaches Thirsty Customers
Summer Luu — December 19, 2010 — Tech
References: itunes.apple & psfk
The Stickybits Liptons Brisk Tea campaign features interactive graffiti ads with a series of monstrous street murals to be decoded by smartphones.
A quick scan of the art using a mobile phone brings up a video of the mural being painted. People who scan the Stickybits Liptons Brisk Tea artwork are given a chance to win an Xbox 360. These ads are sure to attract a lot of attention and are a great way to reach thirsty customers on the street.
A quick scan of the art using a mobile phone brings up a video of the mural being painted. People who scan the Stickybits Liptons Brisk Tea artwork are given a chance to win an Xbox 360. These ads are sure to attract a lot of attention and are a great way to reach thirsty customers on the street.
Trend Themes
1. Interactive Graffiti Advertising - Using technology to make street art interactive provides a unique opportunity for brands to engage with customers in an innovative way.
2. Mobile-based Interactive Campaigns - Incorporating mobile technology in advertising campaigns can not only capture the attention of customers but also give them a chance to engage and win prizes.
3. Augmented Reality Art - Merging the physical world with digital technology to create interactive art installations offers endless possibilities for creative marketing campaigns.
Industry Implications
1. Advertising - Interactive graffiti ads provide a new and exciting platform for brands to engage with potential customers in a unique way.
2. Consumer Goods - Using interactive campaigns that incorporate mobile technology can boost engagement and sales for consumer goods companies.
3. Art and Entertainment - Augmented reality art installations have the potential to revolutionize the art and entertainment industry and create immersive experiences for audiences.
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