Mackie's Launched Sticky Toffee Pudding Popcorn at the Cinema
Laura McQuarrie — August 19, 2021 — Lifestyle
References: foodanddrinktechnology
At a Great Outdoor Cinema event this week, Mackie's Crisps is giving attendees the first chance to taste its brand-new Sticky Toffee Pudding popcorn, which is said to recreate the taste of a classic pudding in a snackable form. At the film screenings by the Great Outdoor Cinema, the pre-launch is being paired with beloved family films.
The new flavor is not set to reach consumers in stores until late winter so event-goers will truly be treated to this new flavor first. Unlike other creative kinds of popcorn from the brand, this one will be sold year-round once it launches. This new flavor promises to help the brand prepare for the festive season and its unique ingredients have the potential to increase its chances of being an impulse purchase.
The new flavor is not set to reach consumers in stores until late winter so event-goers will truly be treated to this new flavor first. Unlike other creative kinds of popcorn from the brand, this one will be sold year-round once it launches. This new flavor promises to help the brand prepare for the festive season and its unique ingredients have the potential to increase its chances of being an impulse purchase.
Trend Themes
1. Pudding-inspired Snacks - Innovative snacks that take inspiration from classic dessert flavors and transform them into a snackable form.
2. Year-round Seasonal Flavors - Food and snack brands launching seasonal flavors year-round to tap into consumer's love for festive foods.
3. Event-based Exclusive Launches - Creating exclusive product launches during events to create buzz and increase brand awareness.
Industry Implications
1. Snack Foods - The snack food industry can explore innovative flavor combinations to provide consumers with unique experiences.
2. Food and Beverage - The food and beverage industry can create products with unusual flavor combinations to appeal to adventurous consumers.
3. Entertainment - The entertainment industry can collaborate with food and beverage brands to enhance consumer experience during events.
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