The Poppets Choc Toffee Popcorn is Arriving at Retailers Now
Michael Hemsworth — May 10, 2023 — Lifestyle
References: valeoconfectionery & talkingretail
The Poppets Choc Toffee Popcorn is the latest creation from the brand developed with flavor, convenience and quality in mind to help consumers indulge their cravings in an accessible way. The snack features light popcorn that has been coated in toffee before being finished with milk chocolate to give it a crispy texture profile that evolves into crispy with each bite. The product was developed with convenience stores, high street discounters and wholesalers in the UK in mind as a complementary addition to the brand's core range of products.
Marketing Director at Valeo Snackfoods Russel Tanner spoke on the Poppets Choc Toffee Popcorn saying, "Against the background of the cost-of-living crisis, we were keen to offer new Poppets Chocolate Toffee Popcorn at an affordable price point and provide consumers across a wide audience profile with the perfect little luxury.”
Marketing Director at Valeo Snackfoods Russel Tanner spoke on the Poppets Choc Toffee Popcorn saying, "Against the background of the cost-of-living crisis, we were keen to offer new Poppets Chocolate Toffee Popcorn at an affordable price point and provide consumers across a wide audience profile with the perfect little luxury.”
Trend Themes
1. Convenient Specialty Snacks - Opportunity for further development of specialty snack products that can appeal to a wider audience through convenience.
2. Toffee-flavored Snacks - Innovative toffee-flavored snacks present potential for market differentiation and brand recognition in the snacking industry.
3. Affordable Indulgence - Surge in demand for affordable indulgence opportunities with cost-saving options.
Industry Implications
1. Snack Industry - Evolving snacking trends presents opportunity for market players to introduce disruptive, flavor-centric snack products.
2. Convenience Store Industry - Convenience stores are well positioned to market products targeted at convenience-focused consumers, signalling opportunity for innovation in snack products that cater to this market.
3. Discount Store Industry - Discount stores can benefit from expanding snack offerings with innovative and affordable products that appeal to budget shoppers.
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