Poppets Launches a New Chocolate Toffee Popcorn Flavor
References: valeoconfectionery & talkingretail
Poppets, a vintage cinema snack from the 1920s, has officially debuted a new product called the 'Chocolate Toffee Popcorn.' The snack item is a combination of light popcorn coated in toffee and milk chocolate, and it comes packaged in a stunning purple pop-open bag with playful branding on the front. Each bag contains 100g of popcorn and is priced at £1.
“Against the background of the cost-of-living crisis, we were keen to offer new Poppets Chocolate Toffee Popcorn at an affordable price point and provide consumers across a wide audience profile with the perfect little luxury," said Russell Tanner, marketing director at Valeo Snackfoods.
'Chocolate Toffee Popcorn' will be sold at high street discounters, convenience stores, and wholesalers.
Image Credit: Valeo
“Against the background of the cost-of-living crisis, we were keen to offer new Poppets Chocolate Toffee Popcorn at an affordable price point and provide consumers across a wide audience profile with the perfect little luxury," said Russell Tanner, marketing director at Valeo Snackfoods.
'Chocolate Toffee Popcorn' will be sold at high street discounters, convenience stores, and wholesalers.
Image Credit: Valeo
Trend Themes
1. Luxury Snacking - There is an opportunity to disrupt the snacking industry by creating affordable luxury snacks, tapping into the demand for indulgent foods at an accessible price point.
2. Nostalgia Marketing - Creating products that capitalize on the trend for nostalgia is a chance to disrupt the market and tap into the emotions of consumers.
3. Creative Packaging - Innovation in packaging design offers an opportunity to stand out in a crowded marketplace and attract consumers with playful, eye-catching designs.
Industry Implications
1. Snack Foods - The snack industry can capitalize on the trend for luxury snacking and nostalgia marketing by creating indulgent, nostalgic snacks with unique packaging designs.
2. Retail - Retailers can benefit from the popularity of affordable, indulgent snacks by offering a wide range of options to consumers in all formats, from high street discounters to convenience stores and wholesalers.
3. Packaging - Innovative packaging design companies can capitalize on the need for creative, playful packaging that stands out in a crowded marketplace, offering a chance to create unique packaging for companies like Valeo Snackfoods and their Poppets brand.
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