Stephano Bombardieri Hangs a Japanese Wrestler Using a Crane
Jason Soy — July 29, 2011 — Art & Design
References: stefanobombardieri.it & urhajos.tumblr
Sure, Pink Floyd had a huge inflatable pig flying over a factory, but Stephano Bombardieri can claim he hung a big sumo wrestler over a city using a crane. Okay, so it's only a sculpture of a sumo wrestler, but it's still quite a feat to have under your name.
Stephano Bombardieri is an impressive sculptor whose worked all over Europe. His specialty lies in creating hyperrealistic sculptures, and as you can see in the pictures of the hanging sumo, they're good enough to trick most people (with bad vision at least).
Implications - Publicity stunts, such as hanging a human-like statue over a city utilizing a crane, attracts consumer attention because it's an unexpected occurrence in a seemingly mundane setting. Corporations looking to create effective media campaigns may consider presenting the ads in unexpected locations as opposed to tried and tested settings.
Stephano Bombardieri is an impressive sculptor whose worked all over Europe. His specialty lies in creating hyperrealistic sculptures, and as you can see in the pictures of the hanging sumo, they're good enough to trick most people (with bad vision at least).
Implications - Publicity stunts, such as hanging a human-like statue over a city utilizing a crane, attracts consumer attention because it's an unexpected occurrence in a seemingly mundane setting. Corporations looking to create effective media campaigns may consider presenting the ads in unexpected locations as opposed to tried and tested settings.
Trend Themes
1. Hyperrealistic Sculptures - Using hyperrealistic sculptures in public stunts or advertising can attract consumer attention and create effective media campaigns with unexpected occurrences.
2. Unconventional Advertising - Using unconventional advertising techniques, such as presenting ads in unexpected locations, can be an effective approach for corporations looking to create standout media campaigns.
3. Publicity Stunts - Publicity stunts that include unexpected occurrences, such as hanging a sculpture over a city, can attract consumer attention and generate media buzz for product or brand promotion.
Industry Implications
1. Advertising - The advertising industry can benefit from using hyperrealistic sculptures and unconventional advertising techniques to create effective campaigns.
2. Marketing - Marketing professionals can utilize publicity stunts and unexpected ad presentations to create buzz and promote products or brands.
3. Event Planning - Event planners can consider incorporating hyperrealistic sculptures or publicity stunts to create memorable experiences and generate media attention for their clients.
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