RTFKT Teases the New Upcoming Web3 Byredo Fragrance
Amy Duong — June 12, 2022 — Art & Design
European luxury imprint Byredo is working closely with digital fashion label RTFKT to create the new perfume of the future in "Web3." The upcoming project is titled AlphaMeta and it was originally teased online through a video with a link to the website.
Benito Pagotto, who is the co-founder of the digital fashion studio teased the new information and states that is it “applying NFT magic, what we love from potion crafting in Videogames, and Forging up to 350+ Unique Perfumes.” Fans are excited to see how companies are planning to transform scents using Web3 technology. RTFKT, which has recently worked with a range of digital artists now talks about it on its website, stating that it “merges realities in fashion and gaming.”
Image Credit: Twitter, Benito Pagotto
Benito Pagotto, who is the co-founder of the digital fashion studio teased the new information and states that is it “applying NFT magic, what we love from potion crafting in Videogames, and Forging up to 350+ Unique Perfumes.” Fans are excited to see how companies are planning to transform scents using Web3 technology. RTFKT, which has recently worked with a range of digital artists now talks about it on its website, stating that it “merges realities in fashion and gaming.”
Image Credit: Twitter, Benito Pagotto
Trend Themes
1. Web3 Fragrance - Opportunities for creating unique perfumes using NFT magic and Web3 technology.
2. Digital Fashion Collaborations - The merging of realities in fashion and gaming can lead to dynamic digital collaborations.
3. Nft-enabled Products - NFTs can be applied to various consumer products to create unique and collectible experiences.
Industry Implications
1. Luxury Fragrance - The luxury fragrance industry can leverage Web3 and NFT technology to create one-of-a-kind scent experiences for their customers.
2. Digital Fashion - The intersection of fashion and gaming can lead to exciting digital fashion collaborations that incorporate NFTs.
3. Consumer Products - Using NFT technology to create limited edition products across industries can create new and exciting revenue streams.
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