ATOMIC Clothing Encourages Kids to "Wear Your Smarts on Your Sleeve"
Abbey Smith — October 25, 2017 — Life-Stages
References: kickstarter
The building blocks of our world can now be elements of one's wardrobe with ATOMIC's STEM clothing line.
ATOMIC clothing features bold designs that are based upon each of the 118 atomic elements, geared towards women and girls interested in STEM fields. Not only are these pieces sure to grab attention from onlookers and stimulate great conversations, but they also come with an invitation to join the online tribe of ATOMIC women. This tribe hosts monthly Q&A sessions with female scientists around the world, as well as sends its members at-home experiment ideas.
All of ATOMIC's efforts encourage girls to pursue their interest in science. With ATOMIC clothing, girls and women have the chance to befriend smart and powerful peers and look good doing it.
ATOMIC clothing features bold designs that are based upon each of the 118 atomic elements, geared towards women and girls interested in STEM fields. Not only are these pieces sure to grab attention from onlookers and stimulate great conversations, but they also come with an invitation to join the online tribe of ATOMIC women. This tribe hosts monthly Q&A sessions with female scientists around the world, as well as sends its members at-home experiment ideas.
All of ATOMIC's efforts encourage girls to pursue their interest in science. With ATOMIC clothing, girls and women have the chance to befriend smart and powerful peers and look good doing it.
Trend Themes
1. STEM Fashion - Disruptive innovation opportunity: Create a fashion line that combines trendy designs with elements of STEM fields to encourage interest and engagement.
2. Community-driven Education - Disruptive innovation opportunity: Build an online platform that connects girls and women interested in STEM fields with female scientists for Q&A sessions and at-home experiments.
3. Empowering Peer Networks - Disruptive innovation opportunity: Develop a social platform that allows girls and women in STEM to connect, share experiences, and support each other in their educational and professional journeys.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate scientific elements into clothing designs to appeal to a niche market of women and girls interested in STEM.
2. Online Education - Disruptive innovation opportunity: Establish an online platform that offers educational resources, Q&A sessions, and experiment ideas to inspire girls and women in STEM.
3. Social Networking - Disruptive innovation opportunity: Create a social platform specifically catered towards women and girls in STEM, fostering a supportive community and networking opportunities.
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