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Humorous Drinking-Enablement Ads
Humorous Drinking-Enablement Ads
Heineken's Now You Can Celebrates Drinking Non-Alcoholic Beer
To complement the release of its alcohol-free beer, Heineken has launched an expansive campaign dubbed ‘Now You Can.’ The series of advertisements are designed to promote the consumption... MORE
Incentivised Local Shopping Discounts
Incentivised Local Shopping Discounts
eBay Offers Canadians 110% Discounts to Incentivise Shoppers
More than just a place to buy used items, eBay Canada is looking to engage the Canadian market by offering to beat competitor prices with local shopping discounts that offer 110% of the price... MORE
Online Drive Sober Pledges
Online Drive Sober Pledges
Heineken Invites Drivers to Commit to Sobriety with an Online Pledge
Along with a reimagined bar experience and TV commercial, Heineken uses a new online pledge form to encourage drivers to remain sober. This tactic relies upon Heineken’s 2017 finding that... MORE
Behavioral Science-Based Beer Campaigns
Behavioral Science-Based Beer Campaigns
Heineken uses Behavioral Science to Prevent Drunk Driving
Heineken has paired with Innovia to utilize behavioral science as the foundation for its latest efforts in preventing people from drinking and driving. The partnership has lead Heineken to redesign... MORE
Uncompromising Racing PSAs
Uncompromising Racing PSAs
Heineken's Newest 'When You Drive, Never Drink' Ad Stars Nico Rosberg
Heineken’s latest commercial, ‘No Compromises’ features 2016 Formula One World Champion Nico Rosberg and is the latest addition to its ongoing ‘When You Drive, Never Drink&#... MORE
Stylish STEM Clothing
Stylish STEM Clothing
ATOMIC Clothing Encourages Kids to "Wear Your Smarts on Your Sleeve"
The building blocks of our world can now be elements of one’s wardrobe with ATOMIC’s STEM clothing line. ATOMIC clothing features bold designs that are based upon each of the 118... MORE