Cocchi Curated a Set of Vermouths and Aperitifs for Mixing on the Go
Laura McQuarrie — June 18, 2021 — Lifestyle
References: cocchi.it & thespiritsbusiness
Italian apéritif producer Cocchi created a miniature aperitif and vermouth set that contains just the right amount for making drinks on the go. The set contains Cocchi Americano, Cocchi Rosa, Cocchi Vermouth di Torino, Dopo Teatro and Barolo Teatro and Roberto Bava, Cocchi’s managing director, remarks that "It’s the first time we’re releasing our range in a miniature format, which is also pretty rare in our category."
Over the past few years, laws have loosened around taking alcohol to go and this move to support for restaurants and bars is becoming a convenient new way for adults to enjoy their favorite drinks on the run. With on-the-go mixing in mind, Cocchi created its miniature format to help people enjoy its expressions for more socializing opportunities in the summer months and beyond.
Over the past few years, laws have loosened around taking alcohol to go and this move to support for restaurants and bars is becoming a convenient new way for adults to enjoy their favorite drinks on the run. With on-the-go mixing in mind, Cocchi created its miniature format to help people enjoy its expressions for more socializing opportunities in the summer months and beyond.
Trend Themes
1. Miniature Alcoholic Beverage Sets - Creating miniature sets of alcoholic beverages and mixers for easy consumption on the go.
2. To-go Alcohol Consumption - As laws loosen around taking alcohol to go, creating convenient and creative packaging and sets for on-the-go consumption becomes a promising trend.
3. Summer Socialization Opportunities - Creating products that cater to the desire for more outdoor and socializing opportunities during the summer months and beyond.
Industry Implications
1. Alcohol Manufacturing - The alcohol manufacturing industry can create ready-to-mix miniature sets for their consumer base.
2. Packaging Design - Companies specializing in packaging design can create creative and convenient packaging for on-the-go consumption of alcoholic beverages.
3. Hospitality - Bars and restaurants can capitalize on the new trend of to-go alcohol consumption by offering novelty miniature sets to their customers for easy transport and consumption.
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