Kyvos Plays Up Its Cube-Inspired Branding with Interior Design
Laura McQuarrie — July 9, 2015 — Business
References: tsikandilakis.gr & retaildesignblog.net
Although it would have been easy for the vast array of products to take over the Kyvos Stationery Shop in Greece, when creating the retail design for this interior, Lefteris Tsikandilakis was careful to make sure the brand's identity stood out most.
As a brand that uses a red cube in its branding, this shape is repeated throughout the shop in signage, display units, lighting and counter space.
By keeping all products displayed on the walls of the interior space, ample walking space is created in the small store. From the street, the use of two large floor-to-ceiling windows makes it easy to see nearly all of the merchandise in the space, so that no advertising is needed after hours to describe the contents of the store.
As a brand that uses a red cube in its branding, this shape is repeated throughout the shop in signage, display units, lighting and counter space.
By keeping all products displayed on the walls of the interior space, ample walking space is created in the small store. From the street, the use of two large floor-to-ceiling windows makes it easy to see nearly all of the merchandise in the space, so that no advertising is needed after hours to describe the contents of the store.
Trend Themes
1. Cube-inspired Branding - A trend towards using uniquely-shaped branding and design elements that stand out to consumers.
2. Minimalist Interior Design - A trend towards using minimal and simple interior design to highlight the products or brand identity.
3. Window Displays - A trend towards creating striking window displays that allow customers to see the products and store layout from outside.
Industry Implications
1. Stationery Retail - The stationery industry can create more unique and visually striking store designs to appeal to consumers.
2. Interior Design - The interior design industry can find innovative ways to highlight a brand's identity and products, even in small spaces.
3. Visual Merchandising - The retail industry can focus on creating engaging and visually interesting displays to attract customers and create a memorable shopping experience.
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