Starbucks Chilled Coffee is Arriving in a Multi-Serve Carton
Michael Hemsworth — March 18, 2022 — Marketing
References: starbucks & talkingretail
Enjoying Starbucks coffee from the comfort of home just got a bit easier thanks to the multi-serve Starbucks Chilled Coffee cartons being launched by the brand to satisfy increasing demand for premixed java beverages.
The ready-to-drink coffee is packaged in 750ml cartons, and comes in both Caffè Latte and Caramel Macchiato flavor options that are both crafted with bold espresso. The product will be arriving on store shelves in the UK where shoppers can pick it up for £3.50 each.
Senior Commercial Brand Manager Laura Scott spoke further on the new multi-serve Starbucks Chilled Coffee cartons saying, "The new Starbucks multi-serve variants respond to our consumers’ evolving consumption habits. As a result of the pandemic, consumers were increasingly looking for ways to enjoy traditionally on-the-go products at home, so it was important we responded appropriately.”
The ready-to-drink coffee is packaged in 750ml cartons, and comes in both Caffè Latte and Caramel Macchiato flavor options that are both crafted with bold espresso. The product will be arriving on store shelves in the UK where shoppers can pick it up for £3.50 each.
Senior Commercial Brand Manager Laura Scott spoke further on the new multi-serve Starbucks Chilled Coffee cartons saying, "The new Starbucks multi-serve variants respond to our consumers’ evolving consumption habits. As a result of the pandemic, consumers were increasingly looking for ways to enjoy traditionally on-the-go products at home, so it was important we responded appropriately.”
Trend Themes
1. Multi-serve Carton-packed Coffee - Brands can explore the potential of multi-serve carton-packed coffee products to cater to a growing demand for premixed coffee beverages.
2. Ready-to-drink Coffee - There is an opportunity for innovative coffee companies to offer ready-to-drink coffee products that provide convenience and the Starbucks experience at home.
3. At-home Coffee Consumption - The increasing trend of at-home coffee consumption provides opportunities for brands to create coffee products that are tailored to be enjoyed at home.
Industry Implications
1. Beverage Industry - Beverage companies can explore the growing demand for ready-to-drink coffee and create innovative products that cater to this trend.
2. Retail Industry - Retailers can capitalize on the trend of at-home coffee consumption by stocking up on ready-to-drink coffee products and offering them to consumers.
3. Packaging Industry - There is a need for innovative packaging solutions to cater to the growing demand for multi-serve carton-packed coffee products in the market.
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