Starbucks 'Shared Planet' Gives Tall Cup of Joe for 5 Hours of Service
Alexandra Choli — January 26, 2009 — Social Good
References: pledge5.starbucks & trendcentral
After five hours of work, few would deny the pleasures of a cup of hot coffee. “So how about it?” says Starbucks, and throws in a social twist. The 'Shared Planet' initiative of the popular barista giant has launched a campaign to inspire people to pledge just five hours of their valuable time to community service; the reward is a good spirit uplift, along with a free Tall brewed coffee.
But just in case you are not convinced yet, take a sneak peek of the new stimulating video by MC Yogi--it could be the very reason for the more than 750,000 hours that have already been pledged. The goal of the initiative is to achieve 1 million hours of service every year by 2015.
But just in case you are not convinced yet, take a sneak peek of the new stimulating video by MC Yogi--it could be the very reason for the more than 750,000 hours that have already been pledged. The goal of the initiative is to achieve 1 million hours of service every year by 2015.
Trend Themes
1. Community Service Engagement - Opportunities for businesses to incentivize community service and engage customers in social causes.
2. Reward-based Marketing - Using rewards as a marketing strategy to motivate customer loyalty and social impact.
3. Corporate Social Responsibility - Emphasizing the importance of social and environmental commitments as a business strategy to enhance brand reputation and consumer loyalty.
Industry Implications
1. Coffee Shop - Coffee shops can adopt similar initiatives to promote community engagement and drive customer loyalty.
2. Nonprofit Organizations - Nonprofits can partner with businesses to create community service campaigns that benefit both society and brand reputation.
3. Marketing and Advertising - Marketing and advertising companies can develop strategies to leverage reward-based marketing approaches for clients to drive customer behavior and social impact.
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