The Starbucks Earth Month Game Features Weekly Activities
Riley von Niessen — March 31, 2021 — Eco
References: stories.starbucks
Starbucks is preparing for Earth Month with some new additions, including recycled material merchandise, a sustainable whole bean coffee blend, and its new Earth Month Game.
The game is available to Starbucks Rewards members, who have access to two different experiences, an instant win game that's called Choice & Chance, and an engaging puzzle game called Play & Plant. The first component allows players to win prizes and coupons, ranging from free menu items to sustainable gear. Play & Plant meanwhile gives players the chance to vote on which One Tree Planted reforestation effort Starbucks US donates 250,000 trees to.
With its Earth Month Game, Starbucks aims to highlight the importance of sustainable change and get its customers thinking about how they can make a difference.
Image Credit: Starbucks
The game is available to Starbucks Rewards members, who have access to two different experiences, an instant win game that's called Choice & Chance, and an engaging puzzle game called Play & Plant. The first component allows players to win prizes and coupons, ranging from free menu items to sustainable gear. Play & Plant meanwhile gives players the chance to vote on which One Tree Planted reforestation effort Starbucks US donates 250,000 trees to.
With its Earth Month Game, Starbucks aims to highlight the importance of sustainable change and get its customers thinking about how they can make a difference.
Image Credit: Starbucks
Trend Themes
1. Sustainable Reward Games - Developing reward games that encourage sustainable practices provides an opportunity to engage and incentivize environmentally-conscious customers.
2. Interactive Sustainability Campaigns - Designing interactive campaigns with game mechanics to raise awareness of environmental issues can foster customer engagement and inspire eco-friendly behaviors.
3. Eco-friendly Donation Programs - Partnering with eco-friendly organizations and incorporating donation programs into reward games can create a sense of purpose for customers and foster brand loyalty.
Industry Implications
1. Retail - Integrating sustainable rewards into retail loyalty programs is an innovative way to increase engagement and customer loyalty while promoting eco-conscious behaviors.
2. Gaming - Developing sustainability-themed games and gamification features can create an immersive experience for players while raising awareness of environmental issues.
3. Non-profit - Collaborating with companies to create donation programs through interactive campaigns such as Starbucks' Earth Month Game can increase visibility and support for environmental causes.
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