The Starbucks Colorado is Smaller & More Portable for World Domination
Meghan Young — October 2, 2012 — Eco
References: starbucks & fastcodesign
One coffee chain comes to mind when the phrase 'world domination' is used and the Starbucks Colorado store will certainly further this claim. It is a smaller, portable alternative to the other coffee shops, allowing easier infiltration in cities around the globe. Of course, the Starbucks Colorado is also an eco-friendly version, boasting a LEED-certified status, which not many cafes can lay claim to.
Based around a number of important factors including the environment, localism, market growth as well as low-cost and low-risk expandability, the Starbucks Colorado is made out of gorgeous old Wyoming snow fencing. Anthony Perez, a senior concept design manager, envisioned the original prefab Starbucks store. He says, "To both build scale while having things be locally relevant, that’s really a designer’s problem to solve."
Based around a number of important factors including the environment, localism, market growth as well as low-cost and low-risk expandability, the Starbucks Colorado is made out of gorgeous old Wyoming snow fencing. Anthony Perez, a senior concept design manager, envisioned the original prefab Starbucks store. He says, "To both build scale while having things be locally relevant, that’s really a designer’s problem to solve."
Trend Themes
1. Prefab Architecture - Creating smaller, portable structures to make expansion faster and easier.
2. Eco-friendly Certifications - Designing buildings to be environmentally sustainable and promoting green initiatives.
3. Localized Branding - Tailoring brand designs to fit local aesthetics and promote individuality.
Industry Implications
1. Coffee Shops - Opportunities to expand and differentiate by creating more eco-friendly, portable and unique experiences.
2. Prefab Architecture - Opportunities to use eco-friendly materials to create smaller, portable structures that can be used in various industries.
3. Green Certification Services - Providing specialized certification services for businesses that prioritize sustainability and eco-friendliness in their operations.
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