Star Wars Tinned Confectionary Eliminates Bad Breath with the Force
Matt Ho — October 25, 2011 — Pop Culture
Eliminate bad breath with the power of the Force with the Star Wars Tinned Confectionary that's guaranteed to give anyone a nice quick refresher after a tasty meal.
Just when you think Star Wars products are overdone and too kitschy, the Star Wars Tinned Confectionary pops up. These refreshments come in the form of tin cans that of course, take the shape of George Lucas' beloved characters. So far, there's one for R2-D2, a Stormtrooper, the Death Star and Darth Vader, which is quite fitting since the guy breathes every 5 seconds. I do hope that Chewy and Yoda will make their way as mints though, since it appears that the Dark Side of the Force is dominating at this point.
Just when you think Star Wars products are overdone and too kitschy, the Star Wars Tinned Confectionary pops up. These refreshments come in the form of tin cans that of course, take the shape of George Lucas' beloved characters. So far, there's one for R2-D2, a Stormtrooper, the Death Star and Darth Vader, which is quite fitting since the guy breathes every 5 seconds. I do hope that Chewy and Yoda will make their way as mints though, since it appears that the Dark Side of the Force is dominating at this point.
Trend Themes
1. Sci-fi Themed Confectionary - Opportunities to create more pop-culture branded breath mints and other types of candies in resealable, collectible containers.
2. Nostalgia-marketing - Disruptive innovation: Creating throwback candies and related products that evoke strong memories of beloved TV shows, movies or characters.
3. Functional Novelty Candies - Developing products that are visually interesting or novelty, yet have functional purposes, like freshening breath or delivering vitamins.
Industry Implications
1. Confectionary - Opportunities for product development and innovation within the confectionary industry, focusing on branded and nostalgia marketing as well as functional novelty products.
2. Licensed Merchandise - Creating innovative product tie-ins with beloved franchises, incorporating functional design and packaging that appeals to collectors and everyday consumers alike.
3. Entertainment - Exploring the intersection of food and entertainment, especially with collectible and edible merchandise that enhances the overall consumer experience.
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