The Cargo x Star Wars Nail Polish Kit Takes Inspiration from The Last Jedi
Laura McQuarrie — December 26, 2017 — Fashion
References: cargocosmetics
Inspired by the Star Wars Episode VIII The Last Jedi film, Cargo Cosmetics released the 'Cargo x Star Wars Nail Polish Kit,' featuring four shades that represent the division between light and dark forces.
The nail polish products are offered in shades like Restore the Republic, Praetorian Guard, The Force and Rule the Galaxy, each of which boasts a quick-drying, high-gloss and chip-resistant formula that is free of formaldehyde.
As well as celebrating the release of the newest Star Wars films with this sci-fi-themed nail polish kit, Cargo Cosmetics also launched eyeshadow palettes, mascara and collectible compact mirrors featuring the faces of well-known characters from the franchise. In order to appeal to a new generation of fans, as well as old ones who grew up watching the original movies, a number of brands are creating sophisticated collectibles outside of toys.
The nail polish products are offered in shades like Restore the Republic, Praetorian Guard, The Force and Rule the Galaxy, each of which boasts a quick-drying, high-gloss and chip-resistant formula that is free of formaldehyde.
As well as celebrating the release of the newest Star Wars films with this sci-fi-themed nail polish kit, Cargo Cosmetics also launched eyeshadow palettes, mascara and collectible compact mirrors featuring the faces of well-known characters from the franchise. In order to appeal to a new generation of fans, as well as old ones who grew up watching the original movies, a number of brands are creating sophisticated collectibles outside of toys.
Trend Themes
1. Sci-fi Themed Beauty Products - The popularity of sci-fi franchises like Star Wars is leading to an increasing demand for beauty products that incorporate futuristic and otherworldly themes, creating opportunities for brands to innovate in this space.
2. Character-inspired Collectibles - The success of collectible items such as Cargo Cosmetics' compact mirrors featuring characters from franchises like Star Wars present opportunities for brands to create unique and appealing merchandise for fans of popular media.
3. Nail Polish as Crossover Merchandise - Nail polish sets inspired by popular films and TV series like Star Wars offer opportunities for companies to tap into the fandom of these franchises and create unique and desirable merchandise for fans.
Industry Implications
1. Cosmetics - Cosmetic brands can tap into the popularity of science fiction franchises and produce products that are inspired by them, offering consumers unique and appealing merchandise options.
2. Collectibles - The success of Cargo Cosmetics' collectibles line featuring Star Wars characters shows potential for the collectibles industry to incorporate themes from popular media franchises and reach wider audiences.
3. Film and TV Merchandise - Nail polish sets like Cargo Cosmetics' Star Wars collection demonstrate opportunities for companies to explore crossover merchandise options and create unique and exciting products for fans of popular films and TV series.
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