Mimoco Enlists Star Wars' Help to Sell Flash Drives
Jason Soy — May 7, 2011 — Pop Culture
References: mimoco & f5torefresh
Mimoco’s been selling some stellar memory sticks for a while now, but with its latest memory stick, the Mimoco Mimibot TIE Fighter Pilot, Mimoco has decided to create some buzz through an animated Star Wars flash drive ad.
The ad serves up a dose of humor by illustrating what the Star Wars universe would look like if it used propaganda videos to recruit soldiers in the war between the Empire and the Rebel Alliance. Mimico cleverly casts the commercial with animated versions of its existing line of Star Wars-inspired memory sticks, but manages to maintain the central focus of the commercial on the new TIE Fighter Pilot model. Can we say “ingenious marketing”?
Having seen the Star Wars flash drive ad, it’s time for you to choose a side. Will you fight for the rebel cause, or are you going to join the rest of us over here on the dark side?
The ad serves up a dose of humor by illustrating what the Star Wars universe would look like if it used propaganda videos to recruit soldiers in the war between the Empire and the Rebel Alliance. Mimico cleverly casts the commercial with animated versions of its existing line of Star Wars-inspired memory sticks, but manages to maintain the central focus of the commercial on the new TIE Fighter Pilot model. Can we say “ingenious marketing”?
Having seen the Star Wars flash drive ad, it’s time for you to choose a side. Will you fight for the rebel cause, or are you going to join the rest of us over here on the dark side?
Trend Themes
1. Animated Advertising - The use of animated ads, like the Star Wars flash drive ad, can capture consumers' attention and add a touch of humor to promotional campaigns.
2. Nostalgia Marketing - Brands can leverage the popularity and emotional connection of classic movies, like Star Wars, to create innovative and appealing products for consumers.
3. Pop Culture Collaborations - Collaborating with popular franchises, such as Star Wars, can create buzz and excitement, attracting fans and expanding brand reach.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can explore the opportunities of incorporating movie-inspired designs into their products, like memory sticks, to appeal to a wide range of customers.
2. Entertainment Merchandise - The entertainment merchandise industry can take advantage of collaborations with iconic movies like Star Wars to create unique and collectible products, such as themed flash drives.
3. Advertising and Marketing - Incorporating animated ads and nostalgia marketing techniques, like the Star Wars flash drive ad, can revolutionize advertising strategies and engage consumers on a deeper level.
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