'Star Plates' Pits Celebrities Against Professional Chefs
Katherine Pendrill — August 19, 2016 — Pop Culture
References: finance.yahoo & eater
The Food Network recently announced the premier of a new show called 'Star Plates', which involves celebrities struggling to cook alongside professional chefs. Featuring famous faces such as Mindy Kaling, Alyson Hannigan, Colin Hanks and Erin Andrews, the show puts a star-studded twist on the traditional cooking competition.
Star Plates will debut on Tuesday, September 27th on the Food Network. The premise of the show is that celebrities will be "thrown into the fire, working side-by-side with the professional restaurant chef" in order to meet the needs of hungry diners. With chefs such as Vinny Dotolo, Susan Feniger and Michael Voltaggio at the helm, each celebrity will be forced to learn how to prepare a restaurant-quality dish.
With stars such as Chrissy Teigen and Tom Brady finding success in the culinary world, Star Plates caters to the ongoing demand for celebrity-driven, food-centric content.
Star Plates will debut on Tuesday, September 27th on the Food Network. The premise of the show is that celebrities will be "thrown into the fire, working side-by-side with the professional restaurant chef" in order to meet the needs of hungry diners. With chefs such as Vinny Dotolo, Susan Feniger and Michael Voltaggio at the helm, each celebrity will be forced to learn how to prepare a restaurant-quality dish.
With stars such as Chrissy Teigen and Tom Brady finding success in the culinary world, Star Plates caters to the ongoing demand for celebrity-driven, food-centric content.
Trend Themes
1. Celebrity-driven Cooking Competitions - The popularity of shows like 'Star Plates' indicates a growing trend of celebrity-driven cooking competitions, providing opportunities for new culinary entertainment experiences.
2. Food-centric Content - The demand for food-centric content featuring celebrities like Mindy Kaling and Alyson Hannigan creates opportunities for innovative collaborations between the entertainment and food industries.
3. Crossover Collaborations - 'Star Plates' highlights the potential for unique crossovers between professional chefs and celebrities in cooking competitions, paving the way for disruptive innovation in the culinary world.
Industry Implications
1. Broadcasting and Entertainment - The success of celebrity-driven cooking competitions like 'Star Plates' presents opportunities for the broadcasting and entertainment industry to create engaging culinary content.
2. Food and Restaurant - The rise of celebrity chefs and cooking competitions fuels the demand for high-quality dining experiences, opening up disruptive innovation opportunities in the food and restaurant industry.
3. Celebrity Marketing - 'Star Plates' showcases the potential for leveraging celebrity endorsements and partnerships in the culinary space, making celebrity marketing a lucrative opportunity for both celebrity and food brands.
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