Squealing Pig from Treasury Wine Estates Come in Six Varieties
Michael Hemsworth — July 11, 2019 — Lifestyle
The Squealing Pig wine collection from Treasury Wine Estates is a new lineup of libations from the brand for the UK market that aim to provide an authentic array of products for consumers to try.
The lineup of wines includes six varieties in total that are sourced from all over the world to let consumers try different options to pinpoint their favorite. The collection includes wines from Australia, New Zealand, Italy, France and Argentina.
The Squealing Pig wines were detailed by Treasury Wine Estates European Marketing Director Kirstie McCosh who said, "Squealing Pig is a unique proposition from TWE. It is one of our first multi-country of origin brands and highlights our ability to source quality wines from across the globe. This is not only important in the current climate, but is also key when it comes to engaging our target consumer who demands ever more choice."
The lineup of wines includes six varieties in total that are sourced from all over the world to let consumers try different options to pinpoint their favorite. The collection includes wines from Australia, New Zealand, Italy, France and Argentina.
The Squealing Pig wines were detailed by Treasury Wine Estates European Marketing Director Kirstie McCosh who said, "Squealing Pig is a unique proposition from TWE. It is one of our first multi-country of origin brands and highlights our ability to source quality wines from across the globe. This is not only important in the current climate, but is also key when it comes to engaging our target consumer who demands ever more choice."
Trend Themes
1. Multi-country Wine Collections - Opportunity for wineries to curate wine collections with wines sourced from multiple countries, offering consumers a diverse and authentic tasting experience.
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3. Consumer Customization - Opportunity for wine retailers to provide consumers with the ability to create their own multi-country wine collections, enabling them to personalize their tasting experiences.
Industry Implications
1. Wine - Opportunity for wine producers to collaborate with winemakers from different countries to create multi-country wine collections, appealing to consumers seeking unique and diverse tasting experiences.
2. Import/export - Opportunity for import/export companies to expand their services to include the sourcing and distribution of wines from multiple countries, meeting the growing demand for global wine selections.
3. Retail - Opportunity for wine retailers to offer personalized multi-country wine collections, allowing consumers to explore and discover wines from different regions, enhancing their shopping experience.
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