Sonic Drive-In Brought Two Iconic Cold Desserts Back to Its Menu
Colin Smith — March 28, 2022 — Business
References: order.sonicdrivein & brandeating
'Sonic Drive-In,' often referred to as simply 'Sonic,' has announced the return of the 'Brownie Batter' and 'Yellow Cake Batter' ice cream shakes. For the first release week of March 21st to March 28th, 2022, these fan-favorite shakes will only be available for registered Sonic app users. Following this week, the treats will be released across the United States to general consumers.
The Brownie Batter shake features a smooth ice cream base filled with chocolate brownie batter and mixed with small brownie pieces. The Yellow Cake Batter shake is blended with rich yellow cake batter and delicious ice cream. These two shakes will be available for a limited time, while supplies last, for an MSRP of $4.09 USD for a medium, though this price varies by location.
Image Credit: Sonic Drive-In
The Brownie Batter shake features a smooth ice cream base filled with chocolate brownie batter and mixed with small brownie pieces. The Yellow Cake Batter shake is blended with rich yellow cake batter and delicious ice cream. These two shakes will be available for a limited time, while supplies last, for an MSRP of $4.09 USD for a medium, though this price varies by location.
Image Credit: Sonic Drive-In
Trend Themes
1. Retro Dessert Revival - Sonic’s bringing back retro dessert flavors in their ice cream shakes, which could spark innovation in the dessert-making industry.
2. Localized Flavor Rotations - Sonic’s temporarily exclusive ice cream shake flavors for registered app users can set the precedent for local consumer exclusives and increase customer engagement in fast food chains.
3. Hybrid Desserts - Combining cake and ice cream into one beverage showcases creative dessert mashup opportunities for novelty and experimentation in cafes and restaurants.
Industry Implications
1. Fast Food - The release of Sonic’s dessert shakes paves way for new dessert options in established fast food chains.
2. Ice Cream & Frozen Desserts - Cafes and ice cream shops can profit off of the trend of hybrid frozen desserts that combine multiple flavors or baked goods with ice cream.
3. Mobile Apps - Sonic’s app exclusives for registered users promotes app usage and customer loyalty, encouraging other industries to reward loyal customers via proprietary mobile apps.
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