Junji Hata Captured Marthe Wiggers for SPUR February 2014
Ashley Noelle Lesiak — January 15, 2014 — Pop Culture
References: fashnberry
The fabulous florals in this SPUR February 2014 editorial are both fresh and funny. Photographer Junji Hata shoots this spread with a clean light blue and white background. Model Marthe Wiggers holds empty white birdcages as cute props while she sports fresh, natural looking makeup and intense eyebrows.
As much as those birdcages are adorable, this SPUR February 2014 spread is really all about flower power. Not only is it on the clothing in the form of prints on puffy jackets and painted on light shorts, but it’s stuck in the model’s hair. Wiggers wears a colorful collage of different species of perennials. Every color in the rainbow is represented on her head and maybe a good portion of all the strains in the Botanical Gardens.
As much as those birdcages are adorable, this SPUR February 2014 spread is really all about flower power. Not only is it on the clothing in the form of prints on puffy jackets and painted on light shorts, but it’s stuck in the model’s hair. Wiggers wears a colorful collage of different species of perennials. Every color in the rainbow is represented on her head and maybe a good portion of all the strains in the Botanical Gardens.
Trend Themes
1. Floral Fashion - The use of floral prints and accessories in fashion spreads offers a disruptive innovation opportunity for clothing brands to create unique and vibrant designs.
2. Natural Makeup - The emphasis on fresh and natural looking makeup in editorials presents a disruptive innovation opportunity for cosmetics companies to develop products that enhance natural beauty.
3. Creative Hair Styles - The incorporation of elaborate floral hairstyles in editorials opens up a disruptive innovation opportunity for hairstylists and hair product companies to create innovative products and techniques for floral-inspired hairstyles.
Industry Implications
1. Fashion - The use of floral prints and accessories in fashion spreads offers disruptive innovation opportunities for clothing brands to incorporate nature-inspired elements into their designs and collections.
2. Cosmetics - The emphasis on fresh and natural looking makeup in editorials presents a disruptive innovation opportunity for cosmetics companies to develop new formulations and products that meet the demand for natural beauty.
3. Haircare - The incorporation of elaborate floral hairstyles in editorials opens up disruptive innovation opportunities for hairstylists and hair product companies to create products and techniques that cater to unique and creative hairstyling trends.
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