Dior Launches the Spring-Ready 'Jardin' Capsule Collection
Dior is channeling the aesthetics of spring with its new ‘Jardin’ capsule collection. The release puts floral prints and botanical motifs at the forefront of the capsule, sharing a selection of relaxed T-shirts, summer-ready short sleeve co-ords, and printed crewneck sweaters. Founder Christian Dior is famously known for having a green thumb, spending his time gardening, and studying horticulture. The ‘Jardin’ capsule focuses on the image of a rose, spreading this motif dubbed the “Queen of Flowers” throughout the uniquely designed pieces.
Collection highlights include a white Dior-branded crewneck that reimagines the ‘I’ in Dior as a pink rose that wraps around the letter. Silk bandanas are offered in similar prints to the apparel, making coordinating outfits easier. Accessories include pink mesh socks, a rose necklace, and silk ties that arrive in three colors. Consumers can shop additional items from the ‘Jardin’ capsule at the Dior website and worldwide boutiques.
Image Credit: Dior
Collection highlights include a white Dior-branded crewneck that reimagines the ‘I’ in Dior as a pink rose that wraps around the letter. Silk bandanas are offered in similar prints to the apparel, making coordinating outfits easier. Accessories include pink mesh socks, a rose necklace, and silk ties that arrive in three colors. Consumers can shop additional items from the ‘Jardin’ capsule at the Dior website and worldwide boutiques.
Image Credit: Dior
Trend Themes
1. Floral-focused Fashion - There's an opportunity for fashion companies to create more apparel collections focused on floral and botanical motifs.
2. Nature-inspired Accessories - Companies can explore expanding their product lines to include rose-inspired jewelry, socks, and silk ties.
3. Gardening Lifestyle Branding - Brands that align themselves with gardening and horticulture can explore creating apparel and accessories that tap into this image.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of the 'Jardin' capsule collection by creating similar floral-focused apparel collections.
2. Jewelry - Jewelry companies can create collections inspired by flowers and botanical motifs, particularly with rose-themed pieces.
3. Lifestyle - Lifestyle brands can explore aligning themselves with gardening and horticulture, creating products that tap into the idea of a green thumb lifestyle.
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