The Sprite 'Refresh Your Ideas' Drink Dispenser Spread Brand Awarnes
Sarah Nazim — June 17, 2012 — Marketing
References: sprite & guerrillasushi.blogspot
This gigantic Sprite 'Refresh Your Ideas' fountain was part of the brand's marketing campaign at a Rio de Janeiro beach to help promote awareness for the beverage. The stunt provided people with an experience that they are sure to never forget.
As you can see from the video, an incredibly realistic jumbo-sized Sprite machine was set up in the middle of the beach, and by pressing the dispenser, it would a gush of refreshing water to cool down those overheating. Children and adults alike took part using the machine.
Guerilla marketing is a popular and cost effective way for brands to promote themselves and create a cultural connection.
As you can see from the video, an incredibly realistic jumbo-sized Sprite machine was set up in the middle of the beach, and by pressing the dispenser, it would a gush of refreshing water to cool down those overheating. Children and adults alike took part using the machine.
Guerilla marketing is a popular and cost effective way for brands to promote themselves and create a cultural connection.
Trend Themes
1. Giant Brand Installations - Brands can create memorable experiences and generate brand awareness by setting up massive installations like the Sprite 'Refresh Your Ideas' fountain.
2. Experiential Marketing Campaigns - Brands can engage with their target audience by designing experiential marketing campaigns, like the beach activation with the giant Sprite fountain, to leave a lasting impression.
3. Guerilla Marketing - Guerilla marketing tactics, such as large-scale installations, can help brands create a cultural connection and generate buzz at a lower cost.
Industry Implications
1. Beverage - Beverage companies can leverage large-scale, interactive installations to promote their brands and products in a memorable way.
2. Marketing and Advertising - Marketing and advertising agencies can incorporate experiential marketing strategies, like the giant Sprite fountain activation, to create impactful campaigns for their clients.
3. Event Planning - Event planning companies can explore guerilla marketing techniques, such as setting up unconventional installations, to create unique and captivating experiences for their clients' events.
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